watercolor supplies
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but soft demand (-25.1% this quarter) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$1.74–$150.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,026.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 215K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
76 falling
Sellers
181
Top-5 brand share
31%
Open market
65%
- Winsor & Newton8%
- Faber-Castell6%
- Mr. Pen6%
- Grabie6%
- qianshan5%
- ARTISTRO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 115 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas
Mr. Pen$9.934.6★3,860 rev
Grabie 50 Colors Watercolor Paint Set Detail Paint Brush Included Watercolor Paints Painting Sets Art Supplies for Painting Travel Watercolor Set Amateur Hobbyists
Grabie$18.954.7★6,634 rev
Watercolor Half Pans with Magnetic Stripe - 48Pcs White Plastic Empty Artist Paint Pan Kits for DIY Watercolor Oils or Acrylics Painting Travel Tin Case Palette Art Drawing
qianshan$6.904.5★1,997 rev
Muchcute Micro Fineliner Drawing Art Pens: 12 Black Fine Line Waterproof Ink Set Artist Supplies Archival Inking Markers Liner Sketch Outline Anime Gifts Manga Sketching Watercolor Zentangle Kit Stuff
KOUSICOO$9.314.5★8,478 rev
Faber-Castell Clic & Go Artist Water Cup Dark Green - Travel-Friendly Collapsible Brush Cleaner Tool with Brush Stand Scalloped Rim Non-Slip Base Portable Palette & Rinser
Faber-Castell$7.364.8★4,579 rev
Newest
by launch date
SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White
SEAMIART$10.065 rev
SEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students
SEAMIART$12.925 rev
KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards
KOVIEDE$12.0514 rev
Watercolor Workbook for Beginners Birds 16 Original Watercolor Projects Lay-Flat Watercolor Paper Book(9.45 7.48 in) Water Coloring Book for Adults Art Gift
Generic$13.9743 rev
Watercolor Workbooks Beginner Watercolor Painting Kit Perfect for Gifting to Spark Creativity & Joy for Adults (Bouquet -Without Palette)
EVRSUWZ$8.20210 rev
Trending
90-day click momentumSEAMIART 24 Pcs Watercolor Pans Empty with Magnetic 4 ML White Plastic Empty Watercolor Pans for Empty Watercolor Palette Tins Watercolor Paint Full Pans Replacements Artists Students
SEAMIART$12.925.0★
SEAMIART 24 Pcs Watercolor Half Pans Empty with Magnetic Plastic Watercolor Paint Pans for Empty Watercolor Palette Tins Travel Metal Paint Box Ideal for DIY Palettes-2ml White
SEAMIART$10.065.0★
KOVIEDE 50 Sheets 4x6 Watercolor Postcards 140lb/300gsm 100% Cotton Blank Postcards Water Color Paper Cards Art Supplies Great for Coloring Mailing Valentines Greeting Cards
KOVIEDE$12.054.8★
JusArt Artist Tape for Watercolor Paper 1/2 inch Wide 200FT Long White Art Tape for Masking Drafting and Painting Acid Free Low Tack
JusArt$6.794.6★
3 PCS Collapsible Paint Brush Washer Brush Rinser Cup Mini Foldable Silicone Watercolor Cup Silicone Washing Bucket Brush Holder Organizer Painting Water Cup for Watercolor Oil Painting
AddLotLot$9.844.7★
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -25.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good quality cards”
“Great purchase for the money”
“As described”
“easy to paint on”
“easy to read”
“Perfect size for travel”
“Smooth drawing”
“Good quality pens”
“It sticks well”
What buyers complain about
“Ugly Color”
“Too big for me”
“Needs better quality control”
“Dries out the paint”
“It is misleading”
“Not Sticky enough”
“Breaks easily”
“didn't work”
“Hard to use”
“Isn't as thick as I wanted”