watercolor pencils
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$31.15avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 715K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.01–$179.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,901.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
120
Top-5 brand share
82%
Open market
14%
- KALOUR42%
- Faber-Castell21%
- Winsor & Newton7%
- Crayola6%
- Castle Art Supplies6%
- Prismacolor4%
- Open — no brand owns it (9 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KALOUR 72 Water Soluble Watercolor Pencils Set with 2 Brushes
KALOUR$20.954.7★975 rev
KALOUR Watercolor Pencils with Brush 36 Colors Blendable Wet or Dry Ideal for Coloring Books and Art
KALOUR$11.964.6★1,171 rev
Faber-Castell Watercolor Pencils (24 color) Premium Quality Art Supplies Originals
Faber-Castell$10.994.5★380 rev
KALOUR Watercolor Pencils 50 Colors Blendable Wet or Dry Ideal for Coloring Books and Art
KALOUR$13.604.6★1,171 rev
Crayola Watercolor Colored Pencils (24ct) Watercolor Paint Alternative Watercolor Pencil Set for Kids Art Supplies Gift for Kids 3+
Crayola$7.784.7★3,047 rev
Newest
by launch date
rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching
rubens$38.6322 rev
Faber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists
Faber-Castell$22.874 rev
Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)
Faber-Castell$12.3135 rev
KALOUR Professional Watercolor Pencils 180 Colors Set Water-Soluble
KALOUR$44.2663 rev
Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers
Mr. Pen$6.94132 rev
Trending
90-day click momentumFaber-Castell Goldfaber Aqua Watercolor Pencils: 24 Count Water-Soluble Colored Pencils for Drawing & Painting Coloring Pencils & Art Supplies for Adults & Hobbyists
Faber-Castell$22.875.0★
Mr. Pen- Watercolor Brush Pens 36 Pack Blendable Art Markers
Mr. Pen$6.944.1★
rubens Watercolor Pencils Sets 36 Counts Soft Core Colored Pencils Professional Artist Watercolor Pencils Water Soluble Colors Pencils In A Metal Box for Adult Coloring Drawing Sketching
rubens$38.634.6★
Faber-Castell Goldfaber Aqua Watercolor Pencils: Landscape Colored Pencils for Portraits Dual Use Wet or Dry Break-Resistant Cores Art Supplies for Teens & Adults (12 Count)
Faber-Castell$12.314.6★
Prang Watercolor Colored Pencils Includes Brush Assorted Colors 10 Count (23650)
Prang$6.064.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Great quality pencils, nice colors”
“Good Deal”
“Great pencils”
“Smooth and Creamy”
“They are very easy to learn”
“Great basic set of drawing pencils”
“As advertised”
“fun with water”
“Durable and strong”
What buyers complain about
“two of my colors are almost gone”
“Seem to be a little cheaper quality”
“they break easy”
“They don't sharpen the best”
“little cheaper”
“Washed out colors lacking pigment”
“The trays are very flimsy”
“False advertising”
“Chemical smell”
“seem to have been used”