watercolor paint tubes
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.28avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Good$627K$627K/yr · 587K searches
Price range
Okay$9.43–$189.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,975.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
55
Top-5 brand share
95%
Open market
3%
- Winsor & Newton86%
- Grabie3%
- Amazon Basics2%
- Nicpro2%
- Castle Art Supplies2%
- MEEDEN2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Cotman Watercolor Paint Set 20 Colors 5ml (0.17-oz) Tubes
Winsor & Newton$26.654.7★50,496 rev
Winsor & Newton Cotman Watercolor Paint Set Sketchers Pocket Set 12 Half Pan w/ Brush
Winsor & Newton$22.384.7★50,496 rev
Winsor & Newton Cotman Watercolor Paint Set Studio Set 45 Half Pan w/ Brush
Winsor & Newton$62.114.7★50,496 rev
Winsor & Newton Professional Watercolor Paint Set Lightweight Metal Box 24 Half Pan
Winsor & Newton$150.894.7★2,468 rev
Winsor & Newton Cotman Watercolor Paint Set Palette Pocket Set 12 Half Pan w/ Brush
Winsor & Newton$24.694.7★50,496 rev
Newest
by launch date
Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
Nicpro$22.191,846 rev
MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students
MEEDEN$19.24388 rev
Castle Art Supplies 24 X 12ML Watercolor Paint Set | New Improved Formula | Value for Adult Artists | Quality Intense Colors | Just Squeeze the Tube Mix with Water and Get Creative (New Improved Formula)
Castle Art Supplies$24.503,644 rev
Winsor & Newton Professional Watercolor - Set of 6 Essential Set 5 ml Tubes
Winsor & Newton$39.636 rev
Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use
Amazon Basics$14.10947 rev
Trending
90-day click momentum
Winsor & Newton Cotman Watercolor Paint Set Field Travel Set 12 Half Pan w/ Brush Mixing Palette Bottle
Winsor & Newton$33.894.7★
MEEDEN Watercolor Paint Tubes Set - 48 x 12ml (0.4 oz) Colors Painting Set Art Supplies - Non Toxic Water Color Paint for Adults Beginners Students
MEEDEN$19.244.7★
Windsor & Newton Artists Water 5ML tube 36C set (japan import)
Winsor & Newton$189.214.7★
Nicpro Watercolor Paint Set for Adults 36 Colors Watercolor Tube (12ml 0.4oz) with10 Paint Brushes 25-Sheet Watercolor Paper Book Palette Water Color Painting Supplies for Artists Beginners Gift
Nicpro$22.194.5★
Winsor & Newton Professional Watercolor 5ml (0.17-oz) Tube Paynes Gray
Winsor & Newton$9.434.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid colors”
“Great Paint”
“Good quality”
“Great purchase for the money”
“as advertised”
“Easy to use”
“It's also nicely portable”
“My gift was a success”
“Great size”
“It is very durable”
What buyers complain about
“Paint amounts not generous”
“The colors seem to be inconsistent”
“Bad quality”
“Really small,”
“They are a little pricey so look for a sale”
“Additionally, the case is very hard to open”
“A bit of false advertising”
“They do not cover well”
“doesn't clean up well”
“Some of them are quite chunky”