watercolor bulk
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$34.83avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good500.68avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.66–$125.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 89K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
50
Top-5 brand share
56%
Open market
38%
- Shuttle Art15%
- KMLYDGS14%
- Prang12%
- Duchong8%
- Color Swell7%
- Crayola7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40 Pack Watercolor Paint Set Bulk -Kids Watercolor Paint Set with Brushes | Washable Non-Toxic Water Color Paint Sets for Kids Bulk Adults Classrooms Parties & Art Activities.
KMLYDGS$26.044.4★87 rev
Prang Mini Watercolor Paint Sets (Bulk Pack of 24) Palette Tray and Brush 15 Assorted Colors Art Party Favors Prizes Stocking Stuffers
Prang$32.564.6★112 rev
Shuttle Art 24 Pack Watercolor Paint Set 8 Colors with Paint Brushes & Color Wheels Washable for Kids & Adults Suitable for Classroom Parties Kindergarten & Art Activities
Shuttle Art$21.434.7★117 rev
36 Pack Watercolor Paint Set Bulk 8 Colors Washable WaterColor Paint for Kids Water Color Paint with Brushes Ideal Valentine Party Favors Art Supplies for School Classroom Home
Duchong$28.644.4★166 rev
Crayola Washable Watercolor Paint Sets for Kids & Teachers (12ct) Bulk Classroom School Supplies for Preschool & Kindergarten Wishlist Essentials Crafting Activities for Toddlers
Crayola$26.464.8★926 rev
Newest
by launch date
24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities
YILEGSYO$15.4421 rev
Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party
Ezzgol$20.4634 rev
FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts
FUMILE$33.043 rev
80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom
EZLYFF$50.1049 rev
100 Pack Watercolor Paint Set for Kids 12 Colors Watercolors Paints with Paint Brush Kids Watercolor Paint Set for Party Favor Classroom School Supplies.
FUMILE$70.90152 rev
Trending
90-day click momentum24 Pack Water Colors Paint Set for Kids Washable Non-Toxic Watercolor Paints with Brushes Water Color Set for Classroom Parties & Art Activities
YILEGSYO$15.444.3★
FUMILE 48 Pack Watercolor Paint Set for Kids 8 Colors Washable Water Color Paint with Paintbrush Watercolor Paint for Easter Basket Stuffers Party Favor Classroom Prizes Exchange Gifts
FUMILE$33.045.0★
80 Pack Watercolor Paint Set Bulk 8 Colors Water Color Paint Set for kids with Paintbrush.Washable Watercolors Paint for Parties Birthday Party Favor Valentines for kids Art Supplies and Classroom
EZLYFF$50.104.6★
Color Swell 144 Set Bulk Watercolor Paint Pack with Wood Brushes 8 Colors Washable Water Colors Perfect for Kids Classroom Parties Students All Ages
Color Swell$125.154.7★
Ezzgol Watercolor Paint Sets 24 pack 8 Colors Heart Washable Paint Sets Wooden Brushes Idear Valentines Day Gift for Preschool Classroom Art School Birthday Party
Ezzgol$20.464.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“The quality is reliable”
“Amazing value”
“Easy to use”
“Great gift idea”
“Fun”
“Works as advertised”
“Good for preschool classes”
“Perfect Size”
“Easy to clean”
What buyers complain about
“Worst water colors ever”
“Low quality”
“These are very small”
“knowing that these will not last the whole unit”
“Not much paint”
“Not worth the money”
“unusable as gifts”
“Don't advertise and send another set of product”
“however the case is flimsy”
“My only complaint is the cases are hard for their little hands. and sometimes mine”