watercolor book
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.6M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good822.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.17–$24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
52
Top-5 brand share
55%
Open market
39%
- Emily Lex Studio14%
- ZICOTO14%
- Joyask12%
- Dmsky8%
- DPDPPL7%
- Cbcmpica7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 50 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor Workbooks (Bouquets)
Joyask$18.454.6★321 rev
Beautiful Watercolor Workbook for Beginners - Relaxing & Easy to Paint Water Coloring Book with Floral Designs on Premium Paper - Perfect for Gifting to Spark Creativity & Joy for Adults
ZICOTO$14.484.4★373 rev
Flowers Watercolor Workbook by Emily Lex Studio 12 Beginner Friendly Sketched Illustrations Lay Flat Spiral Pages 6.5 x 9 inch 120lb Watercolor Paper
Emily Lex Studio$23.414.6★305 rev
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.124.6★138 rev
Watercolor Workbook Water Coloring Book with 13 Pages 300GSM Paper 26 Colors Watercolor Paint Set with Brush & Storage Bag Beginner-Friendly Coloring Book for Adults - Flowers Theme Art Kit
DPDPPL$14.604.4★175 rev
Newest
by launch date
Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside
OCPBGMS$13.33118 rev
Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)
TQATQA$16.361 rev
MicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs
MicoSim$24.9821 rev
Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.35138 rev
Watercolor Workbook Water Coloring Book for Adult &Teens Beginners 15 Beautiful Flowers Designs 300gsm Cold Press Cotton Watercolor Paper Perfect Gifts to Spark Creativity Stress Relief(10.2 x 6.9)
KOROI$7.61103 rev
Trending
90-day click momentumMicoSim Watercolor Workbook for Beginners 50 Colors Water Color Paint Set with Palette & Brushes Adult Coloring Book with 12 Beautiful Flower Patterns of Original DIY Designs
MicoSim$24.984.8★
Watercolor Workbook Water Coloring Book 12 Different Patterns of Original DIY Designs 12 Colors Watercolor Paint Set with Palette and Brush Beginner-Friendly Watercolor WorkbooksSeaside
OCPBGMS$13.334.1★
Watercolor Workbook for Beginners 18 Serene Seas Sceneries Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.354.6★
GlisDyck Watercolor Workbook for Beginners Water Color Paint Book Set with Paints & Brush 12 Beautiful Flower Patterns of Original DIY Designs Relaxing & Creative & Joy Adult Coloring Books
GlisDyck$10.134.4★
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.124.6★
Demand
Weekly Amazon search volume, last 49 weeks — -15.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Great paper quality”
“Nice paints”
“Great gift”
“Fun Activity”
“Great deal”
“still easy to handle”
“Good instructions”
“Great size”
“First off, I love that the drawings are simple, yet accurate”
What buyers complain about
“Paint amounts not generous”
“the colors are not in the”
“Low quality”
“So small”
“Terrible instructions”
“A bit of false advertising”
“hard to work with”
“certainly not for the outlandish price”
“Misprinted Pages”
“This is thicker than i expected”