water mixable oil paint
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.12avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$10.17–$75.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,148.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
41
Top-5 brand share
94%
Open market
3%
- Winsor & Newton70%
- Mont Marte13%
- Marie's4%
- Lukas3%
- Daler Rowney3%
- Cobra3%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20
Winsor & Newton$33.334.7★1,673 rev
Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10
Winsor & Newton$51.994.7★1,673 rev
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
Winsor & Newton$23.274.7★1,673 rev
Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White
Winsor & Newton$22.044.8★2,969 rev
Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish
Mont Marte$40.174.5★753 rev
Newest
by launch date
Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners
Paul Rubens$50.76402 rev
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20
Winsor & Newton$33.331,673 rev
Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
Winsor & Newton$23.271,673 rev
MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.
Mont Marte$12.80123 rev
![Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]](https://m.media-amazon.com/images/I/51+3mQGuz2L.jpg)
Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]
Marie's$26.54420 rev
Trending
90-day click momentumWinsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10
Winsor & Newton$23.274.7★
Winsor & Newton Artisan Water Mixable Oil Colour 1.25-oz (37ml) Titanium White
Winsor & Newton$10.174.8★
Cobra Artists Watermixable Oils Colour Mixing Set
Cobra$29.764.4★
Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10
Winsor & Newton$51.994.7★
Daler Rowney Georgian 6-Tube Starter Water Mixable Oil Paint Set - Art Paints for Canvas Paper and More - Oil Painting Supplies for Artists and Students - Artist Oil Paint for Any Skill Set
Daler Rowney$25.234.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Paint - Easy Clean-up”
“Reliable product”
“The colors are beautiful”
“Good for the price”
“and the water clean up”
“They are much easier to use”
“Great paints”
“the consistency is excellent”
“You get what they advertise”
“The thinner I bought from the same company is perfect for removing any clumpiness in the paint”
What buyers complain about
“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”
“became allergic”
“Thin”
“the price is too expensive for the tiny size of the tubes”
“The product is sticky like honey”
“I would wanted to have other colors but”
“They certainly take some getting used to”
“There is a slight odor”