washi tape
Worth a look68/100washi tape shows low returns (0.8%), but strong incumbent ratings (4.5★) keeps it on the watch list.
Market/yr
$1.6M
Growth (1y)
+285.4%
Products
65
Brands
33
was 35 a year ago
Sellers
53
Price range
$3.94–$14.76
Returns
0.8%
Rating
4.5★
Worth a look
Scores 68/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +285.4% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan · busiest ÷ quietest = 1.8×
Competition
- Mr. Pen18%
- WAPETASHI11%
- emmoolife9%
- PAGEMORE8%
- Mooker7%
- YUBX6%
- Other (27 brands)42%
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen. 33 brands and 53 sellers compete here.
Brands
33 falling
was 35 a year ago
Sellers
53
Top 5 brand share
53%
Product shelf
All 65 tracked products in this niche.
Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral
Mr. Pen
$6.844.7★4,968 reviews
Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy
WAPETASHI
$6.984.4★620 reviews
Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies
Mooker
$13.944.7★328 reviews
YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping
YUBBAEX
$9.834.6★370 reviews
PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll
PAGEMORE
$10.194.4★508 reviews
Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration
Phinus
$5.394.5★234 reviews
KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations
KUNMINGER
$11.574.5★2,954 reviews
24 Rolls Vintage Washi Tape Set Floral Letter Butterfly Mushroom Botanical Flower Writable Decorative Tapes for Scrapbooking Junk Journal supplies Bullet Journaling 5-75mm Wide 9.84ft long/Roll
emmoolife
$9.764.6★3,305 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good adhesive”
“Beautiful color”
“Great variety of products”
“easy to work with”
“Great Value”
“Cute designs”
“As Advertised”
“I love the different sizes”
“style are just what I wanted”
“so far it has held up”
What buyers complain about
“Adhesive is awful”
“Break Easily”
“Bad quality”
“Smaller than expected”
“because the thin width ones are very thin”
“Color dull”
“Not even worth the low price”
“Does not work well”
“Hard to write on”
“Break Easily”
Top return reasons
- Adhesion/Stickiness38%
- Size-Overall15%
- Advertised Vs Actual Product8%
- Color8%
- Value For Money8%
- Thin5%
- Functionality-Overall5%
- Defective Material/Parts3%
- Quality-Overall3%
- Design-Overall1%