washi stickers
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 6% kills the launch gate
Price range
Good$3.76–$34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Review moat
Okay3,457.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 699K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
89 rising
Sellers
117
Top-5 brand share
30%
Open market
67%
- emmoolife16%
- Vecbain4%
- Joyberg4%
- RISYPISY3%
- Auguro3%
- LOKIPA3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 143 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
200Pcs Vintage Scrapbook Stickers Aesthetic Junk Journal Stamping Supplies Kit Scrapbooking Ephemera Washi Paper for Bullet Journaling Planners Diary Collage
Vecbain$7.954.5★1,083 rev
9 Sets 450 Sheets Washi Stickers for Journaling Plants Fruit Flowers Butterfly Shell Boho Stickers Vintage Aesthetic Scrapbook Sticker for Bullet Journal Art Diary Card Craft Gifts Planner Notebook
emmoolife$11.954.6★2,367 rev
Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)
Joyberg$5.364.7★1,064 rev
LOKIPA 300 Sheets Washi Sticker Set Aesthetic Washi Stickers for Journaling Decorative Stickers for Scrapbooking DIY Arts Crafts
LOKIPA$7.184.5★87 rev
Maxleaf Vintage Washi Sticker Set 400PCS Floral Retro Nostalgic Ephemera Stickers for Scrapbooking Journaling DIY Crafts Planner Diary Album Handmade Work Journal Envelope Gift Wrapping
MAXLEAF$10.064.6★244 rev
Newest
by launch date
50 Pcs Vintage Stickers Scrapbooking Supplies Pack Dark Academia Transparent Retro Decals for Scrapbook Laptop Planner Journal Phone Water Bottle Skateboard (Vintage Aesthetic)
Tisaindor$4.8415 rev
Eccloraff 2 Sets 40 Sheets Stickers for Scrapbooking Self-Adhesive Scrapbook Stickers Supplies Journal Plants Flowers Vintage Aesthetic Sticker Art Diary Card Craft Gifts Notebook Autumn&City
Eccloraff$9.2632 rev
Eccloraff 2 Sets 400+ PCS Stickers for Scrapbooking Self-Adhesive Scrapbook Stickers Supplies Journal Plants Vintage Aesthetic Sticker Art Diary Card Craft Gifts Planner Notebook Spring&Flower
Eccloraff$9.3132 rev
Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family
popotop$6.25344 rev
Lifes Little Scenes Series Sticker Scrapbooking Supplies for Junk Journal 24 Sheets PET Stickers - Vintage Journaling Stickers
Uideyvi$8.97174 rev
Trending
90-day click momentum
400 Precut Washi Stickers + 20 Sheets Journal Supplies Paper (Vintage Coffee Shop Theme) - Vintage Coffee Scrapbooking Decorations Suitable for Bullet Journals Collages and Various Occasions.
Enjoy Myself$8.925.0★
Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft
KAIU$17.244.5★
Eccloraff 2 Sets 400+ PCS Stickers for Scrapbooking Self-Adhesive Scrapbook Stickers Supplies Journal Plants Vintage Aesthetic Sticker Art Diary Card Craft Gifts Planner Notebook Spring&Flower
Eccloraff$9.314.8★
Lifes Little Scenes Series Sticker Scrapbooking Supplies for Junk Journal 24 Sheets PET Stickers - Vintage Journaling Stickers
Uideyvi$8.974.7★
600PCS Vintage Stickers Scrapbook Aesthetic Sticker for Adults Cottagecore Stickers for Bullet Journal Daily Planner Water Bottles DIY Crafts Scrapbooking Supplies
Reppray$8.714.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“It sticks well”
“Good value for money”
“Easy peasy”
“Beautiful colors”
“As Advertised”
“Beautifully Designed”
“the size is perfect for my needs”
“Quality paper”
“Fun for Kids and Adults”
What buyers complain about
“Bad adhesive”
“Little small”
“Awful Quality”
“Does not last”
“Hard to peel”
“Not effective”
“for the price and amount I don't even care”
“Paper is thin”
“False advertising”
“It isn't super thick”