wall plaster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Good$643K$643K/yr · 563K searches
Avg price
Good$13.05avg listing price — sweet spot $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,574.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.19–$20.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
58
Top-5 brand share
100%
Open market
0%
- DAP73%
- Falling in Art13%
- Perfect Craft11%
- OSBANG2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DAP Plaster of Paris (Dry Mix) White 8 Lb Tub (7079810310)
DAP$13.244.5★1,926 rev
DAP Plaster of Paris (Dry Mix) White 4 Lb Box (7079810308)
DAP$9.504.7★2,071 rev
DAP Plaster of Paris (Dry Mix) White 4 Lb Tub (7079810308)
DAP$7.494.7★3,701 rev
Falling in Art 1lb Plaster of Paris - Plaster Hand Mold Casting Kit Powder Gypsum Cement Pottery & Ceramic Plaster Powder for Crafts Sculpture Diorama and Home Decor
Falling in Art$9.824.4★2,721 rev
Perfect Plaster for Pottery & Ceramic Slip Casting Molds Non-Toxic Water-Based Powder Material for DIY Mold Making Clay Reclaim Slabs Sculptures & Crafts Fast-Curing USA Made 1 lb Bag
Perfect Craft$15.004.6★1,535 rev
Newest
by launch datePerfect Plaster for Pottery & Ceramic Slip Casting Molds Non-Toxic Water-Based Powder Material for DIY Mold Making Clay Reclaim Slabs Sculptures & Crafts Fast-Curing USA Made 1 lb Bag
Perfect Craft$15.001,535 rev
Perfect Plaster for Pottery & Ceramic Slip Casting Molds Non-Toxic Water-Based Powder Material for DIY Mold Making Clay Reclaim Slabs Sculptures & Crafts Fast-Curing USA Made 2 lb Bag
Perfect Craft$19.071,535 rev
OSBANG Plaster Casting Powder 1000G/35 OZ Water Activated Fast Curing Plaster Casting Powder 20-30 Minutes Demold Easy Mixing & Beginners Friendly Casting Powder for Resin Molds Crafts & DIY Art
OSBANG$15.92106 rev
Falling in Art 1lb Plaster of Paris - Plaster Hand Mold Casting Kit Powder Gypsum Cement Pottery & Ceramic Plaster Powder for Crafts Sculpture Diorama and Home Decor
Falling in Art$9.822,721 rev
Falling in Art 5 LB Plaster of Paris Hand Mold Casting Kit Powder Gypsum Cement Pottery & Ceramic Plaster Powder for Crafts Sculpture Diorama and Home Decor
Falling in Art$18.822,690 rev
Trending
90-day click momentumPerfect Plaster for Pottery & Ceramic Slip Casting Molds Non-Toxic Water-Based Powder Material for DIY Mold Making Clay Reclaim Slabs Sculptures & Crafts Fast-Curing USA Made 2 lb Bag
Perfect Craft$19.074.6★
Perfect Plaster for Pottery & Ceramic Slip Casting Molds Non-Toxic Water-Based Powder Material for DIY Mold Making Clay Reclaim Slabs Sculptures & Crafts Fast-Curing USA Made 1 lb Bag
Perfect Craft$15.004.6★
DAP Patching Plaster White 32 Oz (7079852084)
DAP$5.194.5★
DAP Plaster of Paris (Dry Mix) White 4 Lb Tub (7079810308)
DAP$7.494.7★
OSBANG Plaster Casting Powder 1000G/35 OZ Water Activated Fast Curing Plaster Casting Powder 20-30 Minutes Demold Easy Mixing & Beginners Friendly Casting Powder for Resin Molds Crafts & DIY Art
OSBANG$15.924.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Worth It”
“Easy to use”
“Does the Job”
“Great drying n sanding”
“I like the pink its cutesy”
“Works great”
“The best and smooth”
“This is also very budget-friendly material”
“The consistency is good”
What buyers complain about
“Cheaper is not always better”
“and its not turning out”
“found a crack in side awhile later so half the can was hard already”
“It smells horrible”
“Unfortunately, the quality has not been consistent”
“becomes white when it dries up”
“Received old stock usable”
“However, with my second and third purchases, the powder became extremely thick as soon as it touched the water and formed lots of lumps”
“They were deceptive in how it was shown”
“Container leaking fluid”