vintage stickers
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-15.1% this quarter) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Good1,077.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.15–$28.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$170K$170K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
114 rising
Sellers
133
Top-5 brand share
25%
Open market
72%
- Callist9%
- slapaflife5%
- Koolstuffs4%
- emmoolife4%
- BarrelTree4%
- PRSTINCOL3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 151 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
120 PCS Vintage Aesthetic Stickers for Journaling Scrapbook Supplies Junk Journal Stickers Botanical Waterproof Vinyl Sticker Pack for Planner Diary Water Bottles Gifts for Teen Girls Women
Koolstuffs$5.464.6★1,843 rev
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink
Callist$8.994.7★256 rev
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue
Callist$8.884.7★256 rev
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.994.4★991 rev
300 Pcs Vintage Stickers Junk Journal Supplies Cute Stickers for Journaling Supplies Junk Journal Supplies DIY Paper Crafts Water Bottle Laptop Computer
slapaflife$5.184.6★177 rev
Newest
by launch date
300PCS Vintage Retro Stickers Whimsical Aesthetic Vinyl Sticker Pack for Scrapbooking & Journaling Kindle & Laptop
underbartliv$4.0010 rev
50 Pcs Vintage Stickers Scrapbooking Supplies Pack Dark Academia Transparent Retro Decals for Scrapbook Laptop Planner Journal Phone Water Bottle Skateboard (Vintage Aesthetic)
Tisaindor$4.8415 rev
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Cute
Callist$9.07256 rev
Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Vintage
Callist$9.01256 rev
Habett 160+ PCS Natural Flower Stickers for Scrapbooking Transparent Stickers for Journaling DIY Crafts Planners Bullet Journals Water Bottle Adult Card Making Letters Scrapbook Supplies
Habett$5.9531 rev
Trending
90-day click momentumGirls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Cute
Callist$9.074.7★
Vintage Aesthetic Stickers 120Pcs Cute Retro Journaling Scrapbooking Stickers Pack for Adult Women Teen Grils Waterproof Vinyl Decals for Water Bottle Laptop Computer Phone Case
Generic$6.030.0★
300PCS Vintage Retro Stickers Whimsical Aesthetic Vinyl Sticker Pack for Scrapbooking & Journaling Kindle & Laptop
underbartliv$4.004.4★
Eccloraff 2 Sets 400+ PCS Stickers for Scrapbooking Self-Adhesive Scrapbook Stickers Supplies Journal Plants Vintage Aesthetic Sticker Art Diary Card Craft Gifts Planner Notebook Spring&Flower
Eccloraff$9.314.8★
4 Books of Scrapbook StickersJunk Journal Stickers Aesthetic Journal Scrapbook Supplies for Adults Four Season Style (Girly Courtyard Scenery Garden)
TIOEUSIV$18.054.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality is solid”
“easy to stick”
“Great purchase for the price”
“Bright colors”
“Variety of designs”
“As described”
“Easy to use”
“Fun for Kids and Adults”
“the size is perfect for my needs”
“Great gift”
What buyers complain about
“Do not stick”
“HUGE”
“hard to peel”
“Disappointing selection and quality”
“False advertising”
“bad color”
“not for that price”
“This sticker paper is very thick”
“one still tore in half pretty easily”
“Not water resistant”