vine charcoal
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Good636.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$79K$79K/yr · 58K searches
Price range
Bad$4.63–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
22
Top-5 brand share
91%
Open market
6%
- Winsor & Newton37%
- PANDAFLY25%
- Pacific Arc13%
- Gueevin9%
- MyLifeUNIT7%
- Trzzyan3%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PANDAFLY Willow Charcoal Sticks Soft 7-9mm 25 Pack Black Artist Vine Charcoal For Artists Beginners Students Ideal for Sketching Drawing Shading Fine Art
PANDAFLY$7.444.6★281 rev
Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks
Winsor & Newton$5.074.6★804 rev
Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 12 Sticks
Winsor & Newton$12.094.6★804 rev
Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)
Gueevin$16.774.8★354 rev
Winsor & Newton Artist Vine Charcoal Sticks Medium Box of 12 Sticks
Winsor & Newton$12.504.6★376 rev
Newest
by launch date
Gueevin 25 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (7-9mm)
Gueevin$7.89354 rev
Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)
Trzzyan$7.81129 rev
XQIGI Compressed Charcoal Sticks 6 PCS Kneaded Rubber Erasers Large Size 2 Pack Square Vine Charcoal Rod Set of 8 for Back to School DIY Drawing Crafts Sketching Shading Beginners and Artists
XQIGI$6.8876 rev
Gueevin 100 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm 4-5mm 5-7mm 7-9mm)
Gueevin$16.77354 rev
PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists
PANDAFLY$7.26584 rev
Trending
90-day click momentum
Pacific Arc Large Willow Charcoal Stick Soft Black Willow Charcoal for Sketching and Drawing
Pacific Arc$8.574.6★
Pacific Arc Artist Vine Charcoal Hard Black 12 Pieces Artist Vine Charcoal Sticks Hard and Smooth Drawing Charcoal
Pacific Arc$14.354.6★
Pacific Arc Large Vine Charcoal Stick 5/Pkg Soft Black Thick Willow Charcoal for Sketching and Drawing
Pacific Arc$11.084.6★
Winsor & Newton Artist Vine Charcoal Sticks Soft Box of 3 Sticks
Winsor & Newton$5.074.6★
Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)
Trzzyan$7.814.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -41.9% search growth over the last 90 days.Peak months: Jan, Feb, Aug, Sep · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“just overall super functional”
“They are a great value”
“Nice and soft vine charcoal, great for portraits”
“Exactly what I needed”
“Theyre great for sketching out a painting before I paint it”
“Easy to use”
“They erase easily with a black eraser”
“Light”
“you can get some nice bold lines”
“Other than that, these charcoal sticks are excellent and very dependable”
What buyers complain about
“Very poor quality”
“torn in half”
“doesn't really get BLACK like i like tho”
“I wish I had gone with the thinner one”
“I wouldnt say its smear resistant cause its charcoal”