vellum paper
Skip itPrices mostly outside the sweet spot ($5.55–$16.43) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,313.06avg incumbent reviews — the moat a new listing must climb
Market size
Good$346K$346K/yr · 526K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.55–$16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
12
Top-5 brand share
85%
Open market
7%
- Dowsabel29%
- SuFly28%
- cridoz10%
- Goefun10%
- MioLegend8%
- Phinus7%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Translucent Vellum Paper Dowsabel 68LBS 8.5 x 11 inches Printable Vellums for Card Overlays Invitations Belly Bands Envelope Lantern 50 Sheets
Dowsabel$8.784.8★3,531 rev
Vellum Paper 8.5 x 11 Translucent Printable 100 Sheet100gsm/68lb Vellum Tracing Paper Translucent Vellum Paper for Invitation Greeting Cards Tracing Paper Pad for Drawing Sketching Writing
SuFly$13.754.7★448 rev
Tracing Paper 8.5x11 inch 100 Sheets Transparent Vellum Paper for Tracing Pads 38lb/60gsm Translucent Tracing Paper for Pencil Marker and InkTrace Images Sketch Preliminary Drawing Overlays.
SuFly$7.924.8★2,699 rev
Vellum Paper 8.5 x 11 Translucent Printable 100gsm/68lbs Vellum Tracing Paper Translucent Vellum Paper for Invitation Greeting Cards Tracing Paper Pad for Drawing Sketching Writing (30 Sheets)
MioLegend$6.184.7★177 rev
Translucent Vellum Paper 8.5 x 11 Goefun 100 Sheets Vellum Tracing Paper Printable for Invitations Card Overlays Belly Bands DIYs Sketching Drawing
Goefun$13.634.7★250 rev
Newest
by launch date
Translucent Vellum Paper 8.5 x 11 Goefun Vellum Paper Printable 50 Sheets for Invitations Wedding Envelope Liners Belly Bands Sketching Tracing Drawing
Goefun$8.44250 rev
Vellum Paper 8.5 x 11 Translucent Printable 100gsm/68lbs Vellum Tracing Paper Translucent Vellum Paper for Invitation Greeting Cards Tracing Paper Pad for Drawing Sketching Writing (30 Sheets)
MioLegend$6.18177 rev
70 Pcs Colored Vellum Translucent Paper 8.5 x 11 inches Tracing Vellum Paper for Greeting Card Invitation Overlays Sketching Crafting Scrapbooking Journaling Lanterns Making
cridoz$14.98745 rev
Vellum Paper 8.5 x 11 Translucent Printable 100 Sheet100gsm/68lb Vellum Tracing Paper Translucent Vellum Paper for Invitation Greeting Cards Tracing Paper Pad for Drawing Sketching Writing
SuFly$13.75448 rev
Phinus 72 Sheets Translucent Vellum Paper 8.5 x 11 Printable Vellum Jackets Vellum Paper for Invitations Tracing Paper for Drawing Sketching Invitation Belly Bands Gift Box Liners White
Phinus$6.68218 rev
Trending
90-day click momentumTranslucent Vellum Paper 8.5 x 11 Goefun Vellum Paper Printable 50 Sheets for Invitations Wedding Envelope Liners Belly Bands Sketching Tracing Drawing
Goefun$8.444.7★
WeLiu Vellum Paper 8.5 x 11 Translucent Printable 65 Sheets for Tracing 50LBS/73GSM
WeLiu$7.294.6★
Translucent Vellum Paper 8.5 x 11 Goefun 100 Sheets Vellum Tracing Paper Printable for Invitations Card Overlays Belly Bands DIYs Sketching Drawing
Goefun$13.634.7★
Vellum Paper 5x7 Pre-Folded - Goefun 120 Sheets Vellum Jackets for 5x7 Invitations 115GSM Translucent Paper for Invitations Wraps Greeting Cards Envelope Liners Wedding Baby Shower
Goefun$16.434.7★
Tracing Paper 8.5x11 inch 100 Sheets Transparent Vellum Paper for Tracing Pads 38lb/60gsm Translucent Tracing Paper for Pencil Marker and InkTrace Images Sketch Preliminary Drawing Overlays.
SuFly$7.924.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality for crafting”
“Perfect for printing”
“As advertised”
“I love the colors”
“Easy to use”
“Great Value”
“Good thickness for my project”
“It is sturdy”
“Elegant”
“Durable and bleed through is not a problem”
What buyers complain about
“The paper is very thick”
“Won't print”
“Beware this seller is Misleading”
“It took a little trial”
“Not compatible with inkjet printers”
“there were no instructions”
“It could have been cheaper”
“it almost always jammed in mine”
“Dull colors”
“Changed quality of materials”