vellum jackets for 5x7 invitations
Worth a lookShows a thin review moat (138 avg reviews), but strong incumbent ratings (4.8★) keeps it on the watch list.
Review moat
Great138.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Price range
Great$6.91–$47.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Market size
Okay$177K$177K/yr · 416K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
34
Top-5 brand share
50%
Open market
44%
- Goefun15%
- Puremigo14%
- Bright Creations8%
- UNIQOOO6%
- ABIDISO6%
- Prudiut6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bright Creations Vellum Jackets for 5x7 Invitations - Pre-Folded Translucent Sleeves & Wedding Envelope Liners - Elegant Wraps & Wedding Vellum Paper - 100-Pack White Translucent - 5 x 7 in
Bright Creations$13.604.7★870 rev
Puremigo 120 Pack Luxury Pre-Folded Vellum Jackets for 5x7 Invitations - Vellum Paper 5x7 Jackets - 115GSM Wedding Invitations Wraps - Transparent
Puremigo$19.144.7★510 rev
Puremigo 50 Pack Pre-Folded Vellum Jackets for 5x7 Invitations - White Flower - 115GSM Vellum Paper 5x7 Jackets - Wedding Invitations Wraps - Transparent Wedding
Puremigo$15.744.8★441 rev
Vellum Paper 5x7 Pre-Folded - Goefun 120 Sheets Vellum Jackets for 5x7 Invitations 115GSM Translucent Paper for Invitations Wraps Greeting Cards Envelope Liners Wedding Baby Shower
Goefun$16.434.7★250 rev
Prudiut 60 Pack Floral Vellum Jackets for 5x7 Invitations Pre-Folded 115GSM Translucent Paper Thick Vellum Paper Wraps for Wedding Invitation Baby Bridal Shower Birthday Party Events
Prudiut$8.924.9★27 rev
Newest
by launch date
Uniclife 100 Pack Wedding Vellum Jackets for 5x7 Invitations 115 GSM Translucent Vellum Paper Invitation Sleeves Pre-Folded Floral Wedding Invitation Wraps Wedding Invitation Accessories (White Rose)
Uniclife$17.845 rev
Uniclife 100 Pack Wedding Vellum Jackets for 5x7 Invitations 115 GSM Translucent Vellum Paper Invitation Sleeves Pre-Folded Floral Wedding Invitation Wraps Wedding Invitation Accessories (Wildflower)
Uniclife$18.065 rev
UNIQOOO 50 Sets Wedding Invitation Kit White Floral Vellum Jackets for 5x7 Invitations w/Lace Ribbon & Eucalyptus Wax Seal Stickers Wedding Invitation Accessories
UNIQOOO$26.6311 rev
KEYIDE 100 Pack Pre-Folded Vellum Wraps for 5x7 Invitations Translucent Wedding Invitation Sleeves Elegant Vellum Jackets for Wedding Invitations and Bridal Shower Cards
KEYIDE$20.092 rev
UNIQOOO 100 Pack Pre-Folded Dusty Blue Grace Bloom Vellum Jackets for 5x7 Invitations 115GSM Transparent Vellum Jacket for Vintage Themed Wedding & Events
UNIQOOO$30.8610 rev
Trending
90-day click momentumUniclife 100 Pack Wedding Vellum Jackets for 5x7 Invitations 115 GSM Translucent Vellum Paper Invitation Sleeves Pre-Folded Floral Wedding Invitation Wraps Wedding Invitation Accessories (Wildflower)
Uniclife$18.065.0★
KEYIDE 100 Pack Pre-Folded Vellum Wraps for 5x7 Invitations Translucent Wedding Invitation Sleeves Elegant Vellum Jackets for Wedding Invitations and Bridal Shower Cards
KEYIDE$20.094.5★
Uniclife 100 Pack Wedding Vellum Jackets for 5x7 Invitations 115 GSM Translucent Vellum Paper Invitation Sleeves Pre-Folded Floral Wedding Invitation Wraps Wedding Invitation Accessories (White Rose)
Uniclife$17.845.0★
UNIQOOO 50 Sets Wedding Invitation Kit White Floral Vellum Jackets for 5x7 Invitations w/Lace Ribbon & Eucalyptus Wax Seal Stickers Wedding Invitation Accessories
UNIQOOO$26.634.6★
MIIOO Hand-Drawn Vellum Jackets for 5x7 Invitations 50 Pack Prefolded Whimsical Invitation Wraps & Sleeves Party Pattern Design for Wedding Birthday Graduations
MIIOO$14.924.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“They fit in the envelope nicely”
“Worth it”
“The design is pretty”
“Exactly what I needed”
“Easy to use”
“So pretty and durable”
“At 115 GSM, these jackets have a satisfying, substantial thickness”
“They're very elegant”
“Amazing quality and color”
What buyers complain about
“Very disappointed with this product the adhesive does not work they fall off”
“Wrong size”
“Misleading”
“That is not at all convenient”
“I do think the materials could have felt a bit nicer for the price”
“is a little thicker like mine was”
“The folding seams could have been a bit better”
“However, the white floral printing is not as see-through”
“My only real complaint is the smell”
“Also the coloring of the seals just do not look as nice or golden in person, almost brassy, and I do not think they match the elegance of the vellum nor the lace, so I probably am not going to use them for this at all”