varnish
Worth a lookShows low returns (1.1%), but a deep review moat (7,276 avg reviews) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Market size
Good$363K$363K/yr · 370K searches
Price range
Okay$4.80–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,276.27avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
74
Top-5 brand share
82%
Open market
14%
- Liquitex50%
- MCTRHG13%
- GRANOTONE10%
- Furniture Clinic6%
- Varathane4%
- DecoArt3%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquitex BASICS Gloss Varnish 250ml (8.4oz) Bottle
Liquitex$8.214.7★10,346 rev
Clear Acrylic Paint Sealer High Gloss Varnish for Acrylic Painting & Art Craft Non-Yellow Clear Coat for Clay Wood Glass Metal Plastic Protect Boost Gloss Finish on Canvas Rock Painting Model
MCTRHG$10.084.4★1,147 rev
GRANOTONE Clear Coat Acrylic High Gloss Varnish Finish 3.38 fl oz 100 ML Non Yellowing Non Toxic Anti Crazing Artist Varnish for Acrylic Painting Pro and Hobby Artists!
GRANOTONE$9.714.5★4,240 rev
Liquitex Professional Gloss Varnish 473ml (16-oz)
Liquitex$24.614.8★21,175 rev
Liquitex Professional High Gloss Varnish 237ml (8-oz)
Liquitex$17.684.8★21,175 rev
Newest
by launch date
Acrylic Varnish Gloss Varnish for Acrylic Painting Non-Yellowing Resists Cracking Clear Acrylic Paint Sealer for Canvas Wood DIY Art Suitable for Artists Hobby Painters 100ml
Nozerix$9.9930 rev
Anirun Water Based Polyurethane Varnish for WoodClear Protective Wood Finish6.35 Oz Wood Sealer Protective Finish for Small Woodcrafts Furniture Fast Drying Satin Sheen
Anirun$9.9147 rev
Water Based Wood Stain - Teak | Wood Varnish for Indoor Outdoor Furniture Wardrobe Cabinets Doors Low Odor Non-Toxic Fast Drying Multiple Classical Finishes - 8.5fl.oz / 250ml
Limino$9.97267 rev
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
SENVEN$9.9881 rev
Bluebird Signature Gloss Varnish for Acrylic Painting Non-Yellowing Non-Toxic Anti-Crazing Gloss Varnish for Pro Artists Hobby Painters & Kids (Gloss 3.4 Fl Oz)
BLUEBIRD$7.04192 rev
Trending
90-day click momentumAcrylic Varnish Gloss Varnish for Acrylic Painting Non-Yellowing Resists Cracking Clear Acrylic Paint Sealer for Canvas Wood DIY Art Suitable for Artists Hobby Painters 100ml
Nozerix$9.994.8★
Anirun Water Based Polyurethane Varnish for WoodClear Protective Wood Finish6.35 Oz Wood Sealer Protective Finish for Small Woodcrafts Furniture Fast Drying Satin Sheen
Anirun$9.914.2★
Varathane Water-Based Crystal-Clear Ultimate Polyurethane | Interior Wood Protection | Fast Dry Time | Easy Clean Up | Satin | Half Pint
Varathane$13.964.6★
Gloss Varnish for Acrylic Painting Artists Acrylic Varnish Kit Non-Yellowing Non-Toxic Anti-Crazing High Gloss Finish for Artwork Acrylics Paint Suitable for Pro Artists Hobby Painter
SENVEN$9.984.4★
Furniture Clinic Wood Varnish | Gloss | Polyurethane Waterproof Coating | Water Based Clear Coat | Wood Sealer for Indoor & Outdoor Furniture | Perfect for Chairs Tables Cabinets | 250ml / 8.5 Oz
Furniture Clinic$11.834.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“reliably good results”
“it works great with my paints”
“works okay long dry time about 72 hours”
“Great price”
“Nice shiny finish”
“Worked as advertised”
“Shine”
“Perfect color”
“goes on well”
What buyers complain about
“one small painting”
“Stays sticky”
“I wouldnt advise on anything white or lighter in color”
“pure trash it takes the shine off instead of on”
“expensive for the quality/quantity”
“Can all dented like if it was a return”
“A bit thinner than some others”
“It has a faint smell”
“Defective brush”
“Misleading volume/$ Trying to mislead you in the volume/$”