valentines paper
Skip itSoft demand (-97.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible41.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 6% kills the launch gate
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$36K$36K/yr · 164K searches
Growth
Bad-97.2%90-day search growth — must beat 0% to launch
Price range
Bad$7.67–$13.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
11
Top-5 brand share
95%
Open market
5%
- SKIONCE49%
- iKammo17%
- Konsait10%
- Whaline8%
- Generic6%
- Print Works6%
- Open — no brand owns it (1 brand, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)
SKIONCE$7.674.7★48 rev
Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album
SKIONCE$12.013.8★14 rev
24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design
SKIONCE$9.864.8★7 rev
Konsait 24 Sheets Valentines Scrapbook Paper 12x12 Double Sided Valentine Decorative Paper Valentine Craft Papers for Card Making Wedding Anniversaries Heart Love Scrapbooking Supplies
Konsait$11.854.6★35 rev
Valentines Day Scrapbook Paper Pad Pink Red Love Heart Patterned Paper 121224 Sheets Scrapbook CardStock Papers Pad for Holiday Cardmaking DIY Origami Decorative Craft Papers.
iKammo$9.894.6★197 rev
Newest
by launch dateValentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)
SKIONCE$7.6748 rev
24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design
SKIONCE$9.867 rev
Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies
EAMOTOL$10.1024 rev
Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album
SKIONCE$12.0114 rev
Mothers Day Scrapbook Paper 1212 :Double-Sided Pink Love Floral Origami Papers Pad Patterned Craft paper for Kids DIY Cardmaking journaling Scrapbooking Junk Journal Papers 24 Sheets.
iKammo$13.514 rev
Trending
90-day click momentumValentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)
SKIONCE$7.674.7★
Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album
SKIONCE$12.013.8★
Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies
EAMOTOL$10.104.3★
24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design
SKIONCE$9.864.8★
48 Sheets Valentines Day Heart Scrapbook Paper Cardstock Colorful Heart 11x11inch Valentines Scrapbooking Paper Pad Romantic DIY Craft Decorative Pattern Paper for Journals Gift Wrapping Supplies
Generic$12.554.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -97.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 129.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty colors”
“Really cute paper”
“As described”
“The projects I made with these came out so cute”
“was good quality”
“Patterns are cute”
“the price point was quite reasonable”
“Cute prints”
What buyers complain about
“This is regular paper”
“Colors are a little muted”
“The title is misleading”
“Not happy with the quality”
“Not Cardstock, Dull Printing”