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valentines day charms

Skip it40/100

a small market ($0/yr) — valentines day charms doesn't clear our bar today.

Market/yr

$0

Growth (1y)

+334.0%

Products

7

Brands

5

was 3 a year ago

Sellers

6

Price range

$7.89–$12.24

Returns

3.0%

Rating

4.6★

40/100

Skip it

Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
0
×0.30
Growth
88
×0.30
Competition
14
×0.20
Quality gap
30
×0.10
Returns
76
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +334.0% year over year.
14K7KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 151.5×

Competition

40%SANNIX
  • SANNIX40%
  • MARFOREVER19%
  • Sistenia13%
  • Wtrgas13%
  • Augshy13%

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 6 sellers compete here.

Brands

5 rising

was 3 a year ago

Sellers

6

Top 5 brand share

100%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good selection”

Value For Money11%

“they're totally worth it”

Color10%

“BRIGHT COLORS”

Size-Overall7%

“Perfect size and good quality”

Advertised Vs Actual Product7%

“As Described”

Design-Overall6%

“ultra cute designed charms”

Gifting Purpose6%

“I am making great for giftgiving or even to make a charm bracelet I am selling keychains”

Metal Quality4%

“The gold metal is clear and clean”

Fun/Entertainment Experience4%

“These enamel Valentines Day charms are so fun”

Strength4%

“They are sturdy”

What buyers complain about

Size-Overall33%

“Some are smaller”

Thickness8%

“The metal isn't thick or heavy”

Color8%

“They are only colored on one side”

Top return reasons

  • Size-Overall42%
  • Advertised Vs Actual Product13%
  • Color12%
  • Product Condition8%
  • Quality-Overall5%
  • Design-Overall5%
  • Paint Quality4%
  • Value For Money4%
  • Defective Material/Parts4%
  • Display Colors2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.