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valentines beads

Skip it38/100

a small market ($23K/yr) — valentines beads doesn't clear our bar today.

Market/yr

$23K

Growth (1y)

+354.5%

Products

6

Brands

5

was 3 a year ago

Sellers

7

Price range

$3.91–$15.93

Returns

2.9%

Rating

4.7★

38/100

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Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
89
×0.30
Competition
6
×0.20
Quality gap
23
×0.10
Returns
77
×0.10

Demand

Weekly Amazon search volume, last 101 weeks — +354.5% year over year.
26K13KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb · busiest ÷ quietest = 160.3×

Competition

34%WIMIVI
  • WIMIVI34%
  • Sistenia19%
  • Taybonds18%
  • Looconi15%
  • Goldwise14%

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 7 sellers compete here.

Brands

5 rising

was 3 a year ago

Sellers

7

Top 5 brand share

100%

Product shelf

All 6 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The quality of the beads is amazing”

Value For Money19%

“The price is very affordable for what you get”

Color14%

“Really cool and there are alot of colors to choose from”

Advertised Vs Actual Product12%

“Nice and just as described”

Stretchability/Expandability/Elasticity7%

“The kit even comes with stretchy string~ very pleased with my purchase”

Embellishment/Embroidery Quality7%

“They make various stylish and tasteful bracelets and necklaces”

Gifting Purpose2%

“Fun valentines day craft kit for those crushin teeny boppers”

Ease Of Use2%

“No worries of it popping open”

Fun/Entertainment Experience2%

“has fun making them for her friends”

Durability2%

“the little closure seems like it'll last”

What buyers complain about

Top return reasons

  • Size-Overall61%
  • Value For Money17%
  • Defective Material/Parts10%
  • Advertised Vs Actual Product5%
  • Functionality-Overall4%
  • Product Condition2%
  • Quality-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,418 tracked niches.