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turquoise beads

Worth a look56/100

turquoise beads shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($36K/yr) keeps it on the watch list.

Market/yr

$36K

Growth (1y)

+302.3%

Products

60

Brands

36

was 38 a year ago

Sellers

41

Price range

$5.55–$21.34

Returns

2.1%

Rating

4.5★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
85
×0.30
Competition
86
×0.20
Quality gap
39
×0.10
Returns
83
×0.10

Demand

Weekly Amazon search volume, last 51 weeks — +302.3% year over year.
5K2KJul '25Sep '25Nov '25Dec '25Feb '26Apr '26

Competition

8%PAMIR TONG
  • PAMIR TONG8%
  • Julie Wang8%
  • PH PandaHall7%
  • NITOPUPU6%
  • BONNY BOXX6%
  • TOSCALINA5%
  • Other (30 brands)59%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 36 brands and 41 sellers compete here.

Brands

36 falling

was 38 a year ago

Sellers

41

Top 5 brand share

36%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 60 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent Quality”

Color21%

“I really like all the bright colors in the beads the turquoise is pretty nice looking”

Advertised Vs Actual Product10%

“Better than I expected”

Embellishment/Embroidery Quality6%

“Great beads”

Value For Money5%

“GREAT price for the amount you get”

Size-Overall5%

“Good variety of shapes and sizes”

Gifting Purpose4%

“Gift”

Leather Quality2%

“Beautiful color and great size for leather and beads”

Maintenance And Repair2%

“Exactly what I needed to repair a few jewelry pieces”

Design-Overall2%

“Beautiful, well crafted.,”

What buyers complain about

Advertised Vs Actual Product27%

“Not as described”

Color24%

“Warning: color is nothing like what is pictured”

Size-Overall22%

“Too big”

Quality-Overall3%

“The stones were not a very good quality won't buy any more of their products”

Flammable3%

“The bead became engulfed in fire”

Shape/Style1%

“The pieces are very small different shapes”

Material Quality1%

“Too many plastic pieces”

Value For Money1%

“The price point means you have to be skeptical”

Defective Material/Parts1%

“Too many plastic pieces”

Durability1%

“The problem is is that I believe they are died”

Top return reasons

  • Size-Overall57%
  • Advertised Vs Actual Product14%
  • Color13%
  • Quality-Overall3%
  • Value For Money3%
  • Material Quality2%
  • Display Colors2%
  • Defective Material/Parts1%
  • Functionality-Overall1%
  • Shape/Style1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.