tufting yarn
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.96–$41.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$177K$177K/yr · 87K searches
Review moat
Bad9,003.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
35
Top-5 brand share
97%
Open market
0%
- Red Heart76%
- INSCRAFT10%
- BESGEER5%
- Craftwiz4%
- Paper Farm3%
- And-et3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Heart Super Saver Yarn 312 Black
Red Heart$3.964.7★41,281 rev
Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.474.7★1,907 rev
Red Heart Super Saver Jumbo Black Yarn - 2 Pack of 396g/14oz - Acrylic - 4 Medium (Worsted) - 744 Yards - Knitting/Crochet
Red Heart$15.124.7★32,958 rev
INSCRAFT 62 Acrylic Yarn Skeins 2170 Yards Yarn for Knitting and Crochet Includes 2 Crochet Hooks 2 Weaving Needles 10 Stitch Markers Perfect Beginner Kit for for Adults Kids
INSCRAFT$32.814.3★2,720 rev
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
Red Heart$16.974.4★3,494 rev
Newest
by launch date
BESGEER 42 Roll x25g Tufting Yarn Kit Acrylic Carpet Yarn for Tufting and Rug Making
BESGEER$41.7910 rev
CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects
Craftwiz$25.16435 rev
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
Red Heart$16.973,494 rev
And-et DuraTuft Yarn 45 Vibrant Colors Tufting Nylon Yarn Pack - Ideal for Crochet Craft Projects -100% B.C.F. - 3 Cones x 1.66lbs (640yards) -Perfect for Rug Weaving and Knitting (44 Black)
And-et$38.5884 rev
Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.471,907 rev
Trending
90-day click momentumCRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects
Craftwiz$25.164.6★
Red Heart Super Saver Yarn 312 Black
Red Heart$3.964.7★
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
Red Heart$16.974.4★
BESGEER 42 Roll x25g Tufting Yarn Kit Acrylic Carpet Yarn for Tufting and Rug Making
BESGEER$41.793.8★
Durable Loom Warp Thread (Natural/Off White) One Spool 8/4 Warp Yarn (800 Yards) Perfect for Weaving: Carpet Tapestry Rug Blanket or Pattern - Warping Thread for Any Loom
Paper Farm$15.354.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Excellent quality”
“Good for the price”
“Exactly as advertised”
“Quality material”
“very soft”
“easy to use”
“these are a good size”
“I had no problems with knotting issues”
“Great for crochet my son loves it”
What buyers complain about
“size was not consistent”
“Low bag quality”
“It is not easy to work”
“If you like thick yarn this yarn is fairly thin so it might not be for you”
“Not sure if worth the price”
“Hoping its not like that for all the colors”
“it is not generally soft”
“Second order had a strange factory smell to it”
“Not a meant for replenish ones stash”
“It was too thin”