tru ray construction paper 9x12
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$2.90–$81.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay2,245.93avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 63K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 flat
Sellers
109
Top-5 brand share
88%
Open market
9%
- Tru-Ray72%
- TUXIYA5%
- Colorations4%
- Crayola4%
- Bupete3%
- Neenah3%
- Open — no brand owns it (7 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets
Tru-Ray$5.704.8★14,193 rev
Tru-Ray (P6588-4) Heavyweight Construction Paper Bulk Assortment 10 Assorted Colors 9 x 12 500 Sheets
Tru-Ray$23.874.7★366 rev
Tru-Ray Construction Paper P103031 10 Classic Colors 9 x 12 50 Sheets
Tru-Ray$5.054.8★14,193 rev
Pacon Tru-Ray Heavyweight Construction Paper Black 9 x 12 50 Sheets Sulphite Construction Paper
Tru-Ray$4.354.8★2,070 rev
Tru-Ray Construction Paper 50% Recycled 9 x 12 White Pack Of 50
Tru-Ray$4.984.7★1,364 rev
Newest
by launch date
Nidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations
Nidkoud$17.6681 rev
40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY
CozyNestMo$6.8269 rev
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.68330 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.35184 rev
Trending
90-day click momentumNidkoud Cardstock Colored Paper 124PCS 50 Assorted Colors 8.5 x 11 Construction Paper Bulk 200GSM/75LB Thick Heavy CardStock Printer Paper for Crafts Scrapbooking School Supplies Party Decorations
Nidkoud$17.665.0★
100 Sheets 5 X 7 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.684.6★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
40 PCS Cardstock 8.5 x 11 Craft Bulk Construction Paper 180GSM/65LB 20 Colors Card Stock Paper for Card Making Printer Scrapbook Decorations DIY
CozyNestMo$6.824.6★
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.354.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and vibrant colors”
“Great variety of colors”
“Excellent paper”
“Best value”
“As advertised”
“Nice thickness”
“Easy to use”
“Good value, crisp printing”
“Great quality construction paper – bright colors and sturdy”
“Works well”
What buyers complain about
“The sheets are thick”
“Dull color”
“Very cheap paper”
“Inconsistent sizes”
“Misleading size”
“Overall, very cheap and not worth the money”
“cheaper”
“It doesnt feel sturdy enough”
“Does not print”
“heavier than I wanted”