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54

travel scrapbook

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 36Conversion 19Competition 88Returns 87Price range 73Avg price 85Brand share 95Review moat 49Quality gap 22

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 6% kills the launch gate

Avg price

Great$19.13

avg listing price — sweet spot $15–$100

Price range

Good$6.41–$38.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,561.53

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$68K

$68K/yr · 241K searches

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

91

Top-5 brand share

39%

Open market

57%

  • Holoary12%
  • FEIYU BUY7%
  • Tslespcx7%
  • Giiffu6%
  • JIMBON6%
  • AMAOGE4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 76 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Well made item”

Adhesion/Stickiness15%

“Sticks well”

Ease Of Use13%

“Easy to use”

Value For Money8%

“Great Value”

Advertised Vs Actual Product7%

“Works like advertised”

Gifting Purpose6%

“Good gift”

Size-Overall4%

“Good size”

Collectibles3%

“It is great for making amazing memories with family and friends”

Durability3%

“seems durable”

Image/Picture Clarity2%

“Pictures work well in photo album”

What buyers complain about

Adhesion/Stickiness27%

“bad adhesive”

Size-Overall13%

“Little small”

Durability10%

“Break Easily”

Quality-Overall8%

“Cheap quality”

Functionality-Overall5%

“Not effective”

Value For Money5%

“Looks more expensive than it is”

Ease Of Use4%

“not easy to use”

Strength3%

“Flimsy”

Thickness1%

“the protective film is quite thin”

Product Condition1%

“product was clearly used”

Top return reasons

Size-Overall42%
Adhesion/Stickiness18%
Advertised Vs Actual Product10%
Value For Money7%
Functionality-Overall5%
Quality-Overall4%
Defective Material/Parts2%
Color2%
Material Quality1%
Thin1%