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translucent polymer clay

Skip it47/100

a small market ($75K/yr) — translucent polymer clay doesn't clear our bar today.

Market/yr

$75K

Growth (1y)

+223.1%

Products

15

Brands

6

was 8 a year ago

Sellers

93

Price range

$5.77–$24.13

Returns

1.0%

Rating

4.3★

47/100

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Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
79
×0.30
Competition
35
×0.20
Quality gap
56
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +223.1% year over year.
5K3KHoliday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.3×

Competition

70%Sculpey
  • Sculpey70%
  • STAEDTLER10%
  • Cernit10%
  • CAMUTKRY4%
  • DINGSEN4%
  • パジコ2%
  • Other0%

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 93 sellers compete here.

Brands

6 falling

was 8 a year ago

Sellers

93

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 15 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall a great product with a wide range of uses”

Ease Of Use17%

“Super easy to use”

Value For Money10%

“Good for price”

Advertised Vs Actual Product9%

“Exactly as advertised”

Soft Feel7%

“Soft straight out of the package”

Material Quality7%

“Great polymer clay for professional results”

Color4%

“I love this color”

Engraving/Paint/Sublimation3%

“Its easy to paint”

Moist/Dry3%

“I really enjoy this clay it's easy to manipulate it dries fast you can still even work with it when it's dry if you have the right tools”

Fun/Entertainment Experience2%

“I like the cheaper ones for fun”

What buyers complain about

Hard Feel21%

“It arrived harder than I rock”

Ease Of Use10%

“Difficult to use”

Moist/Dry10%

“Too dry and crumbly”

Color8%

“Translucent color, not fun to try to use”

Size-Overall5%

“They are TINY”

Value For Money4%

“Wish there was more for the price”

Material Quality4%

“It may just be a bad batch of clay”

Quality-Overall4%

“Clay was not good”

Adhesion/Stickiness4%

“Dont use gloves it wont stick to your skin”

Instructions/User Manual/Troubleshooting3%

“the directions were not very straightforward”

Top return reasons

  • Material Quality16%
  • Hard Feel16%
  • Value For Money15%
  • Size-Overall10%
  • Advertised Vs Actual Product9%
  • Moist/Dry9%
  • Color6%
  • Product Condition3%
  • Ease Of Use3%
  • Defective Material/Parts2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.