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toilet paper rolls for crafts

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A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 39Conversion 95Competition 22Returns 64Price range 74Avg price 85Brand share 30Review moat 77Quality gap 23

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Review moat

Great451.2

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.01–$31.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 6% kills the launch gate

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Market size

Okay$163K

$163K/yr · 71K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

10

Top-5 brand share

87%

Open market

8%

  • Bargain Paradise34%
  • AiDiYGECO26%
  • HESESOH14%
  • Henoyso7%
  • Czoynife7%
  • Ruisky5%
  • Open — no brand owns it (2 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$16K20%$33K30%$49K40%$65K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great product of what I need it for”

Strength17%

“Sturdy”

Durability15%

“Great durability”

Ease Of Cleaning10%

“It's clean, ready to use, no grossness involved”

Ease Of Use8%

“Simple buy that solves a real problem”

Thickness6%

“Really thick cardboard”

Color5%

“The colors were bright and vibrant, and they were strong enough that they werent easily crushed,”

Size-Overall4%

“good size”

Material Quality3%

“Excellent material and definitely better than a toilet paper tube”

Weight Heavy2%

“These are heavy duty”

What buyers complain about

Quality-Overall17%

“cheap quality”

Size-Overall16%

“I was disappointed there were several different sizes”

Thickness9%

“Very Thick”

Functionality-Overall9%

“Do not work for curtains”

Value For Money6%

“Just wish they were cheaper”

Weight Heavy6%

“So much heavier than toilet paper rollers”

Strength4%

“But these are ironically too sturdy”

Top return reasons

Size-Overall59%
Thickness8%
Advertised Vs Actual Product5%
Functionality-Overall5%
Value For Money4%
Hard Feel3%
Thin3%
Strength2%
Ease Of Use2%
Material Quality2%