toddler painting set
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Price range
Great$3.96–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$407K$407K/yr · 582K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,041.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
128
Top-5 brand share
52%
Open market
44%
- Crayola20%
- The Mega Deals15%
- JOYIN7%
- Shuttle Art6%
- koseibal5%
- ESRICH4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Spill Proof Paint Set Washable Paint for Kids Teacher School Supplies & Essentials Includes Brush & Paper Arts & Crafts Toddler Gift Ages 3+
Crayola$12.134.6★1,762 rev
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.454.7★18,313 rev
Kids Painting Set Washable Paint for Kids 10 Colors 7 Paintbrushes Paint Palette Painting Smock Non Toxic Tempera Paints 2 oz Each Paints for Toddlers Gifting bundle Art Crafts
The Mega Deals$20.484.8★537 rev
JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls
JOYIN$9.694.6★5,062 rev
The Mega Deals Kids Painting Set Washable Non-Toxic Finger Paints (10 Colors of 2 oz) with 10 Paint Cups & 10 Brushes Mess-Free Toddler Art Supplies Painting Kit for Kids Gift Bundle
The Mega Deals$28.754.6★991 rev
Newest
by launch date
Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)
velachuan$28.7457 rev
Paint with Water Coloring Books for Kids Mess Free Watercolor Painting Kit Painting Activity for Kids Ages 3-5 4-8 Arts Crafts Drawing Gift Toy for Boy Girl
CHICAUP$9.72230 rev
Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)
QUELLANCE$7.8253 rev
SOCOLER Paint with Water Coloring Books for Toddlers Mess Free Watercolor Painting Papers for Kids Water Color Paint Kit Art Craft Birthday Gift for Ages 1-3 4-8(Dinosaurs)
SOCOLER$6.35204 rev
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)
JoyCat$9.69339 rev
Trending
90-day click momentum
Artbreezing Mixed Media Art Set 55 Pack Painting Supplies Kit with Tabletop Sketch Box Easel and Various Accessories Complete Painting Set for Students Artists Beginners
Artbreezing$48.784.9★
Velachuan Paint Brush Cleaning Kit for Kids with 5 Brushes Art Smock Washable Mat Guidebook Spiral Brush Cleaner Jar for Watercolor(Blue)
velachuan$28.744.2★
Paint with Water Coloring Books for Toddlers - Watercolor Painting Book Sets for Kids Ages 3-5 4-8 24 Pages Total DIY Arts & Crafts Drawing Activities Books Toy Birthday Gift for Boys Girls (Unicorn)
QUELLANCE$7.824.5★
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gifts for Boys Girls (Magical Pony)
JoyCat$9.694.8★
Artbreezing Acrylic Paint Set with Tabletop Easel Acrylic Paints Canvases Brushes Apron Storage Box All-in-One Giftable Art Set for All Skill Levels Ideal for Adults Kids Total 31-piece.
Artbreezing$36.844.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing entertainment”
“Amazing colors”
“The tools are good quality”
“Money well spent”
“Awesome gift”
“Easy to hold”
“Easy to wash”
“As described”
“nice paint to paint with”
“Perfect size for travel”
What buyers complain about
“Colors are not true”
“Disappointing Paint Quality”
“Average quality”
“Pretty small”
“A little bit pricey”
“strong smell”
“No shine”
“Thought the boards would be a little thicker”
“Stopped working after like 2 uses”
“Not As Described”