titanium dioxide
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Price range
Great$7.20–$54.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good776.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$107K$107K/yr · 74K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
10
Top-5 brand share
89%
Open market
7%
- Coolinario54%
- ALEXES12%
- Herbs Botanica12%
- PURE ORIGINAL INGREDIENTS6%
- Rolio5%
- Earthborn Elements4%
- Open — no brand owns it (3 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coolinario Titanium Dioxide Powder (1 LB) Food Grade
Coolinario$14.984.7★124 rev
Coolinario Titanium Dioxide Powder (4 OZ) Food Grade
Coolinario$8.224.6★252 rev
Pure Titanium Dioxide Powder for Soap Making 1Lb
ALEXES$16.994.7★514 rev
Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder
Herbs Botanica$9.994.2★54 rev
Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects
Rolio$7.634.6★111 rev
Newest
by launch date
Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade
Coolinario$39.5834 rev
Coolinario Titanium Dioxide Powder (1 LB) Food Grade
Coolinario$14.98124 rev
Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder
Herbs Botanica$9.9954 rev
100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications
Generic$19.921 rev
CHAQYR Titanium Dioxide Powder 8 oz Pigment for Soap Making TiO2
Chaqyr$7.2065 rev
Trending
90-day click momentumCoolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade
Coolinario$39.584.7★
100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications
Generic$19.925.0★
Coolinario Titanium Dioxide Powder (1 LB) Food Grade
Coolinario$14.984.7★
Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder
Herbs Botanica$9.994.2★
Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects
Rolio$7.634.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“You definitely get your moneys worth”
“This is a good quality powder that did not clump nor leave specks”
“help make colors true to form when starting with a whiter base”
“The powder is easy to use”
“Good price for the size”
“This is exactly as described”
“The grit you feel on the bar dissolves instantly while washing”
“Stellar product, it works perfect for cp or cpop soap making”
“Works great”
“so the 1 lb bag lasts a long time”
What buyers complain about
“After the soap cured, the color turned back yellow-y color, not white”
“Not the best quality”
“A bit lumpier than I expected”
“This doesnt work well in my homemade soap I have to use way more than that is recommended to get it to work so I do not recommend this product”
“The problem is that it doesn't have the instructions and dilution information”
“feels weird on the bars”
“I ended up with three or four ounces of paint out of the six that I'd started with”
“Dilution”
“when I went to use an airbrush it became obvious there was a problem when it was repeatedly clogging up”
“The rest of it was chunky”