tim holtz christmas 2023
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Review moat
Great240.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.47avg listing price — sweet spot $15–$100
Price range
Good$6.00–$33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$8K$8K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Open market
0%
- Sizzix47%
- Tim Holtz Idea-ology46%
- Kashoer7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sizzix Bigz Die - Flowers 3-D by Beth Reames
Sizzix$18.134.7★1,079 rev
Idea-ology Layers Christmas Ephemera By Tim Holtz
Tim Holtz Idea-ology$15.515.0★2 rev
Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle
Tim Holtz Idea-ology$28.295.0★9 rev
Sizzix 656339 Bigz Die Stars Multicolor
Sizzix$21.074.8★366 rev
3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)
Kashoer$6.004.6★364 rev
Newest
by launch date
Tim Holtz Backdrops - Christmas
Tim Holtz Idea-ology$16.642 rev
Idea-ology Ephemera Christmas By Tim Holtz
Tim Holtz Idea-ology$13.853 rev
Tim Holtz Baseboards - Christmas
Tim Holtz Idea-ology$14.991 rev
Tim Holtz Idea-ology Christmas 2025 Ephemera & Layers Emporium - 2 Item Bundle
Tim Holtz Idea-ology$28.299 rev
Tim Holtz Idea-ology Christmas 2025 Sticker Book & Large Collage Strips - Two Item Bundle
Tim Holtz Idea-ology$24.206 rev
Trending
90-day click momentumSizzix 656339 Bigz Die Stars Multicolor
Sizzix$21.074.8★
Sizzix ELLISON BIGZ DIES NUMERACY
Sizzix$26.944.9★
Sizzix Bigz Die 665095 Celebration Cake by Alexis Trimble
Sizzix$17.684.9★
3D Rose Flower Metal Die Cuts Wedding Flower Leaf Leaves Cutting Dies Cut Stencils for DIY Scrapbooking Album Decorative Embossing Paper Dies for Card Making (A)
Kashoer$6.004.6★
Sizzix Bigz Die - Flowers 3-D by Beth Reames
Sizzix$18.134.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“exactly as described, nice selection”
“Nice Variety”
“I have gotten some wonderful flower shapes”
What buyers complain about
“These were smaller than I was expecting”
“these are thin”