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tim holtz alcohol ink

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Soft demand (-19.4% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 15Conversion 52Competition 68Returns 98Price range 56Avg price 95Brand share 25Review moat 49Quality gap 16

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.12

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$8.82–$161.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,621.49

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad$81K

$81K/yr · 66K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

45

Top-5 brand share

90%

Open market

5%

  • Ranger58%
  • Trebbies14%
  • GrandProducts Art Bundles7%
  • GRAS Art Bundles6%
  • LET'S RESIN6%
  • Tim Holtz5%
  • Open — no brand owns it (3 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color50%

“The colors are vibrant”

Quality-Overall11%

“Excellent quality”

Value For Money7%

“Good price”

Ink Refill5%

“The 10ml bottles are convenient to work with and store, and the dropper-style application makes it fairly easy to control how much ink is used”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product2%

“Works as advertised”

Fun/Entertainment Experience2%

“Fun medium to use”

Moist/Dry1%

“It dries quickly”

Compatibility-Overall1%

“It works well with my projects”

Design-Overall1%

“its very creative”

What buyers complain about

Color28%

“Color is not true”

Leak-Proof11%

“Leaking”

Value For Money8%

“2 times the price than in store”

Size-Overall6%

“Tiny bottles, hard to open”

Ink Leakage5%

“I feel the ink doesn't flow well”

Functionality-Overall4%

“Does not work well unless mixed in”

Advertised Vs Actual Product4%

“Confusing description”

Display Colors3%

“The colors seem to fade very easily - I am using them on tiles”

Ease Of Use3%

“Hard to open”

Print Quality2%

“Overall I'm not super happy with these inks”

Top return reasons

Ink Refill22%
Size-Overall13%
Color7%
Locking Mechanism7%
Value For Money6%
Functionality-Overall6%
Product Condition6%
Quality-Overall6%
Advertised Vs Actual Product3%
Scratch Resistance3%