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50

tim holtz

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.

Market size 32Growth 19Conversion 20Competition 96Returns 96Price range 31Avg price 82Brand share 48Review moat 74Quality gap 23

Competition

Incredible18%

top-5 click share — an open shelf

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$17.72

avg listing price — sweet spot $15–$100

Review moat

Good545.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$147K

$147K/yr · 520K searches

Price range

Okay$4.89–$276.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

139

Top-5 brand share

76%

Open market

17%

  • Tim Holtz Idea-ology31%
  • Tim Holtz19%
  • Advantus10%
  • Ranger9%
  • Stampers Anonymous7%
  • Tonic Studios7%
  • Open — no brand owns it (24 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 137 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good Variety”

Color14%

“The color is very vibrant”

Value For Money10%

“Good value for the money”

Advertised Vs Actual Product6%

“Better than expected”

Design-Overall5%

“The designs are beautiful”

Adhesion/Stickiness5%

“The adhesive is exceptional”

Ease Of Use5%

“Always comes in handy”

Size-Overall5%

“I love that these come in different sizes”

Fun/Entertainment Experience2%

“Collected many colors for fun effects”

Print Quality2%

“It has a nice print on both sides”

What buyers complain about

Size-Overall23%

“So small”

Value For Money9%

“Too expensive”

Adhesion/Stickiness6%

“They are really sticky”

Advertised Vs Actual Product6%

“Totally misrepresented”

Moist/Dry6%

“dry, do not recommend”

Quality-Overall5%

“Variety is needed”

Thickness4%

“May be a bit too thick for decoupage”

Durability3%

“They broke within 5 minutes of use”

Magnetic Strength/Adsorption3%

“Not very strong magnetic”

Color2%

“Some of the colors are a bit bright”

Top return reasons

Size-Overall36%
Advertised Vs Actual Product14%
Adhesion/Stickiness8%
Value For Money6%
Functionality-Overall5%
Color5%
Quality-Overall3%
Defective Material/Parts2%
Product Condition2%
Print Quality2%