tile stencil
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great206.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$3.80–$61.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 214K searches
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
41
Top-5 brand share
43%
Open market
53%
- Zonon16%
- CELAENO8%
- stencil ease6%
- PINKIPO6%
- QCSZAO6%
- STENCILIT5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 76 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Mandala Style)
Zonon$8.414.5★1,073 rev
2pcs Reusable Tile Stencils 12 x 12 Inch Template for Painting Floor Cement Wall Furniture Wood DIY Home Dcor Art Craft
CELAENO$15.384.5★260 rev
STENCILIT Scandinavian Large Floor Stencil - XL 18x18 in Tile Stencil Stencils for Painting Floors Concrete Stencils for Patio Modern Tile Decor
STENCILIT$36.934.5★316 rev
Zonon 4 Pcs 12 x 12 Inches Reusable Tile Stencil for Painting Large Pattern Floor Wall Templates Flower Damask Talavera Moroccan Mehndi for DIY Crafts Concrete Plaster Decor(Geometric Style)
Zonon$8.764.5★1,073 rev
Boho Flowers Wall Stencils Reusable Template for Painting Large Pattern on Floors Enterway Walls Patio & Concrete 2-Pack Tile Stencils DIY Dcor
SHYJSHYJ$9.834.8★25 rev
Newest
by launch date
6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable
QCSZAO$11.920 rev
24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking
VRIOVN$11.816 rev
2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern
Leyhooney$8.971 rev
Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)
Leyhooney$8.973 rev
Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F7)
Velluppa$8.767 rev
Trending
90-day click momentum6Pcs Floor Stencils Tile Stencil 12x12 Inch Floor Tile Painting Stencil Wall Furniture Patio Bathroom Garden Decor DIY Reusable
QCSZAO$11.920.0★
2PCS Large Floor Stencils 12x12 Inch for Painting Floors Tiles Walls Concrete Furniture Bathroom Kitchen Patio Entryway -DIY Home Decor Template Moroccan Floral Pattern
Leyhooney$8.975.0★
Large Stencils for Painting Floors Walls Tiles Patio Concrete Wood - Reusable Flower Stencils for Painting Large Pattern - DIY Tile Makeover for Floors Home Decor (2PCS Large 12x12)
Leyhooney$8.974.1★
24 Pack Scroll Tile Stencils 4 Inch Reusable Moroccan Scroll Tile Stencils for Painting Floors Walls Furniture Crafts Cake Decorating - Azulejo Tile Pattern Templates for DIY Home Decor & Baking
VRIOVN$11.814.5★
Velluppa 4PCS 12x12 Large Floor Stencils for Painting Floors Wall Stencils for Painting on Walls Large Tile Stencils for Concrete Patio (F1)
Velluppa$9.384.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“This is a great set of designs”
“Ease of use”
“The price I feel is very fair for what you receive”
“Sturdy and durable”
“Just like the photo”
“Easy clean”
“Just the right size”
“and reusable”
“The plastic is sturdy”
What buyers complain about
“the size is so large”
“They are a bit flimsy too”
“The plastic they are made from is thick”
“You cant get them to stick down to the floor well enough”
“the paint runs between the lines”
“The picture is deceiving”
“These dont last I had a hard time working with them”
“the design doesn't look as represented”
“Cheap stencils”
“Hard to handle”