Skip to content

tila beads

Worth a look59/100

tila beads shows demand growing +357.5%, but a small market ($39K/yr) keeps it on the watch list.

Market/yr

$39K

Growth (1y)

+357.5%

Products

50

Brands

16

was 23 a year ago

Sellers

27

Price range

$5.25–$26.18

Returns

1.2%

Rating

4.4★

59/100

Worth a look

Scored 59/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
90
×0.30
Competition
86
×0.20
Quality gap
51
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +357.5% year over year.
4K2KSpike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul · busiest ÷ quietest = 1.9×

Competition

46%PH PandaHall
  • PH PandaHall46%
  • Mack & Rex10%
  • NBEADS10%
  • Miyuki9%
  • Beadia5%
  • Miyuki Tila Beads4%
  • Other (10 brands)15%

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen. 16 brands and 27 sellers compete here.

Brands

16 falling

was 23 a year ago

Sellers

27

Top 5 brand share

81%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 50 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Colors are very pretty”

Quality-Overall17%

“Just beautiful pieces”

Size-Overall10%

“They fit”

Ease Of Use7%

“Easy to use”

Value For Money6%

“Great Value”

Durability5%

“They seemed to be durable”

Embellishment/Embroidery Quality5%

“I find these are perfect for beading jewelry”

Advertised Vs Actual Product4%

“Exactly as described and pictured -”

Design-Overall1%

“Love the unique design”

Thickness1%

“The perfect thickness for bead embroidery or other crafts or diy projects”

What buyers complain about

Size-Overall29%

“Beads are too small”

Quality-Overall13%

“Cheaply made”

Color8%

“Color comes off easily”

Advertised Vs Actual Product8%

“Beads no where as pretty as shown in pictures”

Value For Money6%

“really not worth it no matter what the price”

Ease Of Use6%

“CANNOT USE”

Material Quality4%

“Not good for seed bead embroidery through stationary”

Durability3%

“breaks easily”

Thickness3%

“a bit thick for beading purpose”

Design-Overall3%

“poor craftsmanship”

Top return reasons

  • Size-Overall44%
  • Advertised Vs Actual Product11%
  • Color8%
  • Functionality-Overall6%
  • Quality-Overall5%
  • Defective Material/Parts4%
  • Strength2%
  • Thin2%
  • Wrist Fit2%
  • Value For Money2%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.