thread stand
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Good$6.74–$34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,086.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.57avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 111K searches
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
29
Top-5 brand share
73%
Open market
22%
- Embroidex33%
- Simthread14%
- Sew Tech10%
- Josmimic10%
- New brothread6%
- YICBOR5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Embroidex Adjustable Single Thread Spool Holder Stand alone Embroidery Sewing or Quilting Thread Holder or Stand Ensures Smoother Feed = Heavy Plastic Base
Embroidex$9.854.7★5,152 rev
Sew Tech Adjustable Cone Thread Stand Spool Holder for Sewing Machine Embroidery Quilting Serger Machines Single Thread Stand for Smoother Feed Large Spool Holder with Steady Heavy Plastic Base
Sew Tech$11.774.8★1,947 rev
11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black
Josmimic$9.744.8★33 rev
Light Weight Thread Stand - 3 Spools Holder for Domestic (Home-Base) Embroidery and Sewing Machines - Four Colors for Choices - Black
New brothread$9.664.2★3,339 rev
Simthread Metal Thread Spool Holder Stand for Embroidery Black
Simthread$11.764.7★559 rev
Newest
by launch date11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black
Josmimic$9.7433 rev
Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray
Simthread$13.0039 rev
Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base
Axrivonte$7.7824 rev
Thread Stand Spool Holder for Sewing Machine Embroidery (White)
YUNATA$16.7720 rev
3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines
BOXOB$6.74105 rev
Trending
90-day click momentum11.22-18.31 Cone Thread Holder for Sewing Machine Adjustable Thread Stand with Heavy Metal Base for Large Cones Embroidery Serger or QuiltingMatte Black
Josmimic$9.744.8★
Simthread Dual Spool Thread Holder for Sewing Machine & Embroidery Gray
Simthread$13.004.0★
3pcs Spool Pin Cap Set Spool Cap Cover Replacement Parts Thread Holder Accessories Compatible with Janome Singer Viking White Sewing Machines
BOXOB$6.744.5★
Thread Stand for Sewing All-Metal Spool Holder with Adjustable Arm Thread Holder for 500Y-5500Y Cones Embroidery Thread Holder & Sewing Thread Holder Stable Base
Axrivonte$7.784.0★
Simthread Metal Thread Spool Holder Stand for Embroidery Black
Simthread$11.764.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to assemble”
“Exactly what I needed”
“Amazing quality”
“super functional”
“base is strong”
“Good price”
“Easy to use”
“Perfect tool for sewing with large spools”
“Perfect fit”
“Stand is heavyweight & sturdy”
What buyers complain about
“Feels flimsy”
“cheap materials”
“Buy larger one”
“Low quality, super light weight cheap plastic”
“Lighter than expected”
“Thought base would be heavier”
“So I cant use it”
“Did not work on my brother machine”
“There are no instructions included”
“Did not work”