thick cardstock
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.09avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$5.66–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,837.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 48K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
106
Top-5 brand share
71%
Open market
24%
- Neenah22%
- Joyberg18%
- WritePads13%
- Desktop Publishing Supplies11%
- Cranium Press7%
- Manilaus6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack
Neenah$11.834.6★12,682 rev
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★313 rev
Extra Heavy Duty Bright White Cardstock - 130lb Cover (350gsm) - 15 Sheets 8.5 x 11 - 17pt Ultra Heavy Matte Cardstock Paper for Commercial Printing Invitations Cards Covers Photo Backing
Desktop Publishing Supplies$6.924.7★1,329 rev
50 Sheets of Heavyweight White Cardstock Ideal for Business Cards Art Projects Invitations and Stationery Printing | 80 lb Weight | 8.5 x 11 inches | Thick Cover Stock (216 gsm) |
Cranium Press$13.264.8★897 rev
Newest
by launch date
50 Sheets 130lb White Cardstock 8.5 x 11 Extra Heavy Duty Bright White Paper for Card Base DIY Craft Card Making 130LB Cover 350 GSM
Weyew$15.45138 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects
WritePads$18.13313 rev
50 Sheets 130lb Cream Cardstock 8.5 x 11 Extra Heavy Duty Off-White Paper for Card Base DIY Craft Card Making 130LB Cover 350 GSM
Weyew$14.55138 rev
White Cardstock 8.5 x 11 White Card Stock Cardstock Paper Copy Paper for Printer 40 Sheets Card Stock Paper for Invitations Menus DIY Cards Tags Cards Making Certificate Construction Office Printing
Vishoitty$6.85339 rev
Trending
90-day click momentum50 Sheets 130lb White Cardstock 8.5 x 11 Extra Heavy Duty Bright White Paper for Card Base DIY Craft Card Making 130LB Cover 350 GSM
Weyew$15.454.8★
Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects
WritePads$18.134.5★
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
White Cardstock 8.5 x 11 White Card Stock Cardstock Paper Copy Paper for Printer 40 Sheets Card Stock Paper for Invitations Menus DIY Cards Tags Cards Making Certificate Construction Office Printing
Vishoitty$6.854.7★
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Paper”
“the paper quality is nice”
“Excellent value”
“As described”
“Prints turned out nice”
“Good thickness”
“Colors are vibrant”
“Nice thick paper”
“Good weight for most printers”
“It was heavy enough for what I needed, as well”
What buyers complain about
“A bit costly for paper”
“Not as thick as i thought”
“the color is a bit dull”
“heavier than I wanted”
“Misleading advertisement”
“Too flimsy”
“Not worth the price”
“This paper has significantly dropped in quality”
“Too thin”
“Next to Amazon plain printer paper this looks like a very dull white”