textured cardstock
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great246.95avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 6% kills the launch gate
Price range
Good$5.61–$38.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 142K searches
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
67
Top-5 brand share
38%
Open market
57%
- Goefun10%
- Prudiut7%
- COLOANDUS7%
- Diuhofart7%
- Uncle Paul7%
- K Kattone5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linen Textured Cardstock White 100 Sheets 80 lb Cover 8.5 x 11 Inches for Printers Invitation Arts and Craft Scrapbook DIY Projects
COLOANDUS$20.764.8★279 rev
168Pcs Textured Scrapbook Paper Kit - Embossed Rice Decoupage Paper Mixed Media for Scrapbooking Supplies Junk Journaling Cards Making Collage Vintage 6 Pack DIY Decorative Materials Craft Gifts
K Kattone$12.944.5★389 rev
60 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85Ib 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14
Uncle Paul$13.414.5★360 rev
60 Sheets Colored Linen Textured Cardstock Paper 12x12 Inch 85 lb 20 Colors Heavyweight Multi Colored Card Stock Paper Solid Core Double Sided Cardstock for Card Making Craft&Scrapbooking
vidabita$24.814.7★207 rev
20Sheets White Linen Textured Cardstock Paper 8.5x11 80Lb 230GSM Card Stock Paper for Cricut Card Making
KIVTFF$7.874.5★68 rev
Newest
by launch date
30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)
Varpotle$9.344 rev
Flartmo 30 Sheets A5 White Textured Scrapbook Paper and Mesh Fabric Mix Scrapbook Supplies for Junk Journaling Scrapbooking Card Making Supplies Decorative Paper for Crafts & Mixed Media Art
Flartmo$13.8412 rev
168 Pcs Textured Vintage Scrapbook Paper Kit with Washi Tape & Double Sided Tape 6 Themes Junk Journal Supplies for Scrapbooking Card Making Collage Crafts
Ploithic$8.9116 rev
KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock
KOVIEDE$19.749 rev
White Linen Textured Cardstock Paper 8.5 x 11 80lb Invitation Cardstock 100 Sheets Thick Textured Paper Ideal for Wedding Invitations Crafting Scrapbooking Cards and DIY Printing
Cimlaga$18.102 rev
Trending
90-day click momentum
30 Sheets Textured Colored Cardstock - 8.5 x 11.0 inch / 30 Colors 85lb 230gsm 21.6 x 27.9 cm Heavyweight Card Paper for DIY Card Art Paper Crafting Scrapbook Festive Decor UAP14MX030
Uncle Paul$7.064.5★
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.173.8★
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick White Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
Anscher$22.693.8★
30 Sheets Ivory Linen Paper 8.5 x 11 230gsm/80lb Cream Luxury Resume Paper Textured Card Stock for Printing Resume Invitations Resume DIY Card Making (Cream)
Varpotle$9.344.7★
KOVIEDE 18 Sheets 8.511 in Mulberry Paper Sheets Letter Size Printable & Paintable Embossed Paper Collage Art Journaling Card Making Scrapbooking & DIY Embossed Cardstock
KOVIEDE$19.744.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Beautiful paper”
“The colors are beautiful”
“As described”
“Good value”
“These designs really spark the creative juices in their wonderful designs”
“visible and it adds a nice level of sophistication to the print”
“Love the texture”
“Nice thick pages”
“Beautiful materials”
What buyers complain about
“The paper is thick”
“Pictures are deceiving”
“The sheets are also on the smaller side”
“Paper arrived bent/curled in the corners”
“Not true to color”
“somewhat expensive”
“Poor quality with only 4 embossed sheets with poor floral picks”
“Good color however there was a major crack in the paper that goes through most of the stack”
“Not as sturdy as the last package from same vendor”
“Not sure if I needed a different type of glue”