testor corp.
Worth a lookShows a sweet-spot price point ($25.40 avg), but soft demand (-25.1% this quarter) keeps it on the watch list.
Avg price
Incredible$25.40avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$3.13–$50.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$708K$708K/yr · 907K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,705.23avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
114
Top-5 brand share
88%
Open market
9%
- Testors55%
- Nicpro14%
- X ARTY HUB10%
- GRAS Art Bundles6%
- HissiCo3%
- Smallbudi3%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Testors Craft Multi-Surface Enamel Paint Set (9-Bottle) - 1 Each
Testors$24.174.7★439 rev
Testors Acrylic Paint Set Primary Multicolor
Testors$18.294.6★1,297 rev
X ARTY HUB Model Paint Set - 20 Colors with 3 Brushes Miniature Paints (Base/Skin Tones/Shadows/Metallics) for Airbrushing & Hand Painting Acrylic Paint for Models Miniatures & Wargaming Props
X ARTY HUB$29.964.5★168 rev
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro$38.794.7★289 rev
Testors 1149TT Enamel Paint 0.25 Oz Flat Black
Testors$3.134.7★6,812 rev
Newest
by launch date
X ARTY HUB Model Paint Set 34-Piece Miniature Painting Kit for Figures 20 Acrylic Paints with 10 Brushes 3 Primers 1 Thinner Complete Hobby Paint Set for Model Car Miniature & Tabletop Wargaming
X ARTY HUB$44.6024 rev
Smallbudi 20 Colors Model Paint Set (20ml/0.6oz) Modeling Acrylic Paint Set with 3 Brushes and 1 Thinner for Brush Use & Airbrushing Miniature Paint Set for Models Gaming Figures 3D Prints Crafts
Smallbudi$28.9053 rev
Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner
Nicpro$22.8216 rev
Nicpro All-In-One Miniature Painting Kit Starter Paint Set with 18 Colors Model Paint & Thinner(20ml) Palette 11 Detail Paint Brushes Drybrush Miniature Paint Set for Models Scale Figures Crafts
Nicpro$36.9441 rev
Nicpro 10 Colors WWII U.S. Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Miniature Paint Set for American Armour Tanks Vehicles & Infantry Models Figures with Thinner
Nicpro$19.97127 rev
Trending
90-day click momentumX ARTY HUB Model Paint Set 34-Piece Miniature Painting Kit for Figures 20 Acrylic Paints with 10 Brushes 3 Primers 1 Thinner Complete Hobby Paint Set for Model Car Miniature & Tabletop Wargaming
X ARTY HUB$44.604.9★
Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner
Nicpro$38.794.7★
Smallbudi 20 Colors Model Paint Set (20ml/0.6oz) Modeling Acrylic Paint Set with 3 Brushes and 1 Thinner for Brush Use & Airbrushing Miniature Paint Set for Models Gaming Figures 3D Prints Crafts
Smallbudi$28.904.7★
Nicpro 12 Colors Model Paint Set Enamel-Like Gloss Finish 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for on Model Cars Figures Crafts with Thinner
Nicpro$22.824.5★
Nicpro All-In-One Miniature Painting Kit Starter Paint Set with 18 Colors Model Paint & Thinner(20ml) Palette 11 Detail Paint Brushes Drybrush Miniature Paint Set for Models Scale Figures Crafts
Nicpro$36.944.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Good Paint”
“The brushes are good quality”
“Great value”
“this is a fantastic paint set”
“As advertised”
“Easy to use”
“Worked perfectly to make my granddaughters white boots have a gold sole for her KPop costume at Halloween”
“the included thinner works wonders”
“The coverage is pretty consistent”
What buyers complain about
“Bad paint”
“Missing color”
“My typical thinners don't work well”
“Some of the brushes are low quality”
“more expensive, than others”
“Small White Container Lid Leaked”
“didn't have the best adhesion”
“Hard to open”
“It also takes way too long to dry”
“There were NO INSTRUCTIONS”