tempera cakes
Worth a lookShows low returns (0.9%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$46.69avg listing price — sweet spot $15–$100
Review moat
Great266.77avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.32–$232.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 61K searches
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
13 flat
Sellers
48
Top-5 brand share
90%
Open market
8%
- Jack Richeson33%
- Nuanchu26%
- Colorations22%
- Heigble6%
- First Impressions3%
- Sax3%
- Open — no brand owns it (7 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Tropical Tempera Paint Cakes 8 Colors in Tray
Colorations$13.734.5★62 rev
Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4 inch - Set of 9 - Assorted Colors - 402321
Jack Richeson$22.644.7★697 rev
Jack Richeson - 101260 Giant Tempera Cakes in Tray Assorted Opaque Colors Set of 6 - 288628
Jack Richeson$14.434.6★187 rev
Nuanchu 15 Pcs Tempera Paint Cakes 15 Colors Tempera Paint Washable Art Supplies for Painting Drawing Crafts Activities
Nuanchu$27.504.7★19 rev
Sax Non-Toxic Giant Tempera Paint Cakes with Tray - 2 1/4 x 3/4inch - Set of 6 - Assorted Colors - 401192
Jack Richeson$14.154.4★55 rev
Newest
by launch date
Nuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists
Nuanchu$62.262 rev
Nuanchu 36 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Blocks Adults Art Supplies Crafts Drawing Artists
Nuanchu$48.872 rev
Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$25.983 rev
Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$59.655 rev
Nuanchu Tempera Paint Cakes 9 Assorted Colors Tempera Paint Set with Tray Brush Washable Draw Tray Palette Non Toxic Art Supplies for Painting Crafts Projects Back to Home Creative Party Favor
Nuanchu$19.342 rev
Trending
90-day click momentumNuanchu 54 Pcs Tempera Paint Cakes with Tray 9 Colors 2.24 x 0.71 Inch Giant Tempera Paint Set Painting Cakes Tray Palette with Paintbrush Paints Adults Art Supplies Crafts Drawing Artists
Nuanchu$62.265.0★
Nuanchu 18 Pcs Tempera Paint Cakes 18 Colors Large Washable Cake Paint 2.24 x 0.71inch Paints Blocks Art Supplies for Classroom Art Painting Drawing
Nuanchu$24.535.0★
Nuanchu 1 Sets 18 Pcs Tempera Paint Cakes with Tray 18 Colors 2.24 x 0.71inch Large Washable Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$25.983.6★
Nuanchu 8 Set 96 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$105.554.7★
Nuanchu 4 Set 48 Pcs Tempera Paint Cakes with Tray 12 Colors 2.24 x 0.71 Inch Painting Cakes with Paintbrush Paints Blocks Art Supplies for Art Sessions Drawing Artists Beginners
Nuanchu$59.653.7★
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — +30.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vivid brightcolor”
“Great quality for the price point”
“Good value”
“Set up and clean up are super easy”
“Theyre durable and crack-resistant, so my kids can work on their projects without worrying about the paint messing up”
“Received as advertised”
“I love to paint”
“This Tempera Paint Cakes Set is perfect for my kids' art time”
“Easy to use, great colors”
“Perfect for art projects with my daughter”
What buyers complain about
“They are so expensive”
“I dont even buy the little trays of water color anymore”
“Item was not new”
“These really are not good quality”
“it was a gift so its unfortunate the case that holds the colors arrived in damaged condition”
“Hard to pick up pigment”
“It breaks”
“Why struggle with using cheap materials”
“kind of turns into a mess”
“The paint dries very chalky on paper”