tan cardstock
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good535.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$5.25–$28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$31K$31K/yr · 28K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
78
Top-5 brand share
51%
Open market
43%
- Goefun23%
- Topeen8%
- Neenah8%
- KIVTFF6%
- SUMERX6%
- FloraSea6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Sheets Color Tones Cardstock Paper 250GSM 8.5x11 Brown
Topeen$8.354.8★338 rev
Exact Vellum Bristol 8.5 x 11 67 lb/147 GSM Tan 250 Sheets (82381)
Neenah$27.854.6★99 rev
24 Sheets Parchment Cardstock 8.5 x 11 Textured Printer Paper Goefun 90lb Tan Card Stock Printer Paper for Scrapbooking Cardmaking Invitations and Crafts
Goefun$9.254.7★1,072 rev
25 Sheets Tan Cardstock 8.5 x 11 Tan Paper 90lb Card Stock Printer Paper for Invitations Scrapbooking Crafts DIY Cards (tan)
KIVTFF$7.563.5★18 rev
25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards
FloraSea$5.994.7★426 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.24141 rev
40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM
SUMERX$5.96355 rev
60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb
YINUOYOUJIA$12.89203 rev
Neutral Cardstock Paper 8.5 x 11 Inch 30 Sheets Premium Boho Earth Tones 5 Colors 65lb / 180gsm Smooth Virgin Pulp Solid Core Brown Colored Papers for Cricut Scrapbooking Wedding Invites & Crafts
Tewyag$7.7924 rev
40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations
Glyanlee$6.61120 rev
Trending
90-day click momentum60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb
YINUOYOUJIA$12.894.6★
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.244.8★
40 Sheets 8.5 x 11 Cream Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 75lb Cover 200 GSM
SUMERX$5.964.7★
40 Sheets Cardstock 8.5x11 65lb Cream Card Stock Construction Paper 180gsm Thick Printer Paper for Printing Painting Card Making Kids School Supplies Party Decorations
Glyanlee$6.614.7★
100 Sheets Beige Card Stock 8.5 x 11in 250GSM 92lb Cardstock Card Stock Construction Paper Heavy Weight Printer Paper for Invitations Stationery Printing Scrapbooking Crafts DIY Cards
UZLU$15.524.6★
Demand
Weekly Amazon search volume, last 30 weeks — +13.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value, Quality Card Stock”
“Good craft paper”
“the color is beautiful”
“Did its job”
“Worth the price”
“Great looking - Easy to print on”
“I finally found cardstock in the exact thickness Ive been looking for”
“Nice heavy to use as card bases”
“it's sturdy”
“very durable”
What buyers complain about
“Color not as described”
“While I knew they were slightly thicker than the paper that I usually use”
“the paper is thin”
“But this paper was terrible quality for printing”
“Dont go on the pictures”
“Jams every time”
“which makes it look noticeably lower quality”
“Cant use it”
“The paper is definitely yellow not ivory or cream”
“It not heavyweight at all”