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tamiya black

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 14Conversion 81Competition 24Returns 98Price range 58Avg price 57Brand share 10Review moat 68Quality gap 24

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good788

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.32–$31.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.85

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$55K

$55K/yr · 50K searches

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

61

Top-5 brand share

96%

Open market

4%

  • TAMIYA57%
  • Testors17%
  • YISHIDA10%
  • Micro-Mark9%
  • AK Interactive2%
  • Vallejo2%
  • Open — no brand owns it (3 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product15%

“Arrived exactly as described”

Quality-Overall13%

“High quality”

Paint Quality12%

“Testors works best with the Testors paint”

Thickness10%

“Excellent Airbrush thinner”

Smell9%

“Doesnt stink”

Ease Of Cleaning8%

“it helps me clean my brushes”

Value For Money5%

“Works great - cost effective”

Efficiency4%

“Ised this in conjunction with another chemical to revitalize my outdoor cast aluminum furniture worked pretty good”

Color3%

“The colors are beautiful, smooth, and easy to work with”

Ease Of Use3%

“Easy to use”

What buyers complain about

Thickness22%

“Its paint thinner”

Paint Quality20%

“Bought some off market paint by number kits whose included paint too thick to fill in the small thin spaces on the canvas”

Functionality-Overall9%

“Doesnt work”

Quality-Overall7%

“Garbage”

Value For Money6%

“They can be found cheaper if you look”

Size-Overall5%

“the bottle was 2-3 times larger”

Smell4%

“I am not sure why it says it is odorless”

Ease Of Cleaning3%

“it will not clean oil paint from a brush”

Breathability2%

“just dont breathe it in”

Color2%

“Before I even used it I was suspect given it's milky color”

Top return reasons

Size-Overall18%
Functionality-Overall11%
Paint Quality11%
Advertised Vs Actual Product10%
Leak-Proof10%
Thickness9%
Thin9%
Value For Money6%
Cleaning Modes4%
Stain Resistance2%