tabletop easel pad
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$38.36avg listing price — sweet spot $15–$100
Price range
Incredible$15.35–$65.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Good907.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$35K$35K/yr · 7K searches
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
77
Top-5 brand share
96%
Open market
4%
- Post-it55%
- Nortix11%
- Amazon Basics10%
- Comix10%
- STAPLES5%
- Hebayy5%
- Open — no brand owns it (1 brand, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★3,072 rev
Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)
Post-it$48.424.6★677 rev
Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads
Nortix$58.823.9★37 rev
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
Amazon Basics$25.984.4★1,320 rev
Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack
Comix$65.584.4★40 rev
Newest
by launch date
STAPLES Ultra Sticky Tabletop Easel Pad 20 x 23 20 Sheets/Pad - Easelt Pad for Meetings & Classrooms
STAPLES$15.3525 rev
Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack
Comix$65.5840 rev
Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Large Self Stick Easel Paper for Office School Supplies 20 Sheets/Pad 2 Pads/Pack
Comix$41.9490 rev
Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads
Nortix$58.8237 rev
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.121,320 rev
Trending
90-day click momentumAmazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
Amazon Basics$51.124.4★
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
Post-it$23.244.7★
Nortix Sticky Easel Pads Upgraded Versatile Tabletop Sticky Easel Pad with Dry Erase Surface for Meeting/Training/Doodling 20x23 Inches 20 Sheets/Pad 4 Pads
Nortix$58.823.9★
Post-it Super Sticky Portable Tabletop Easel Pad Great for Virtual Teachers and Students 20x23 Inches 20 Sheets Pad 2 Pads (563 VAD 2PK)
Post-it$48.424.6★
Comix Sticky Portable Tabletop Easel Pads 20 x 23 Inches Flip Chart Paper for Teachers Students Businessmen Office Workers 20 Sheets/Pad 4 Pads/Pack
Comix$65.584.4★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -6.3% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good easel paper”
“so it sticks to walls nicely”
“Great quality flip board”
“Great size”
“bought for my daughter who loves coloring, drawing, painting, and anything crafty”
“easy to use”
“The paper is thick”
“Perfect for meetings and planning sessions”
“Versatile”
“This product worked out very well for my small group meeting”
What buyers complain about
“Not sticky enough”
“Can't stand up on its own - the backing is super flimsy”
“Very misleading”
“Huge”
“I will note that it smells like burnt rubber”
“Unfortunately these were not very magnetic”
“The glue took off a layer of paper from the next page”
“Peels off wall within hours”
“the lack of proper assembly defeats the purpose”
“Problem is, they don't stick to the conference room walls of the room I'm in”