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super sculpey

Skip it38/100

a small market ($73K/yr) — super sculpey doesn't clear our bar today.

Market/yr

$73K

Growth (1y)

+140.1%

Products

13

Brands

6

was 4 a year ago

Sellers

46

Price range

$8.74–$85.77

Returns

0.9%

Rating

4.7★

38/100

Skip it

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
4
×0.30
Growth
70
×0.30
Competition
22
×0.20
Quality gap
25
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +140.1% year over year.
2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Competition

58%Sculpey
  • Sculpey58%
  • ARIATI17%
  • Super Sculpey15%
  • Polyform5%
  • Morezmore3%
  • Amrules2%

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 46 sellers compete here.

Brands

6 rising

was 4 a year ago

Sellers

46

Top 5 brand share

98%

#ProductBrandPriceRatingReviewsClick shareTrend
9Sculpey$85.774.7★4783%falling
10Sculpey$20.124.6★7962%falling
12Sculpey$20.074.8★1,1492%flat

Product shelf

All 13 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Value For Money13%

“Great Value”

Ease Of Use12%

“Easy to use”

Advertised Vs Actual Product8%

“As described”

Material Quality6%

“Newbie friendly polymer clay”

Soft Feel6%

“Very soft and foldable”

Fun/Entertainment Experience5%

“great for family fun or hobbies”

Engraving/Paint/Sublimation3%

“Its easy to paint”

Durability3%

“feel very durable”

Gifting Purpose2%

“Fun little gifts for mom”

What buyers complain about

Hard Feel19%

“This sculpey is too soft after a short time working with it”

Instructions/User Manual/Troubleshooting5%

“the directions were not very straightforward”

Material Quality5%

“Sculpey clay - Nothing really to talk about here just sculpting clay”

Moist/Dry5%

“dry”

Ease Of Use5%

“Hard to work with”

Product Condition5%

“Seems like every seller on here sells old, crumbly clay”

Adhesion/Stickiness5%

“Best clay ever or almost ever still a bit to sticky and weird”

Smell5%

“i threw the bag away as it has a horrible toxic chemical smell”

Color5%

“Turned beige”

Size-Overall4%

“They are TINY”

Top return reasons

  • Material Quality22%
  • Value For Money17%
  • Hard Feel14%
  • Size-Overall9%
  • Moist/Dry8%
  • Advertised Vs Actual Product6%
  • Product Condition4%
  • Defective Material/Parts4%
  • Functionality-Overall3%
  • Quality-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.