sublimation puzzle blanks
Skip itSoft demand (-34.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great329.27avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Price range
Great$7.62–$39.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 80K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
76%
Open market
17%
- MS WGO36%
- Dduolammng17%
- Sumind8%
- Tlence8%
- KOALA PAPER7%
- JAPCHET7%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Sets Blank White Jigsaw Puzzles Sublimation Puzzle Craft White DIY Custom Puzzle for Heat Press Thermal Transfer Puzzle Craft(A5-20 Style)
Dduolammng$9.204.7★385 rev
20 Sets Blank Sublimation A4 Jigsaw Puzzles with 120 Pieces - DIY Heat Press Transfer Crafts - Wholesale DIY Thermal Transfer Pearl Puzzles
MS WGO$21.174.7★876 rev
10 Sets Blank Sublimation A5 Jigsaw Puzzles with 48 Pieces - DIY Heat Press Transfer Crafts - Wholesale DIY Thermal Transfer Pearl Puzzles
MS WGO$9.534.7★683 rev
10 Sets Blank Sublimation A4 Jigsaw Puzzles with 120 Pieces - DIY Heat Press Transfer Crafts - Wholesale DIY Thermal Transfer Pearl Puzzles
MS WGO$13.234.6★898 rev
Tlence 24 Sets Blank Sublimation Puzzle A5 Size 20 Pieces White Jigsaw Puzzles Heat Press Thermal Transfer Puzzle Bulk DIY Custom Printing Craft Arts for Handmade Supplies Party Decorating
Tlence$16.104.5★42 rev
Newest
by launch date
Easycosy Custom Photo Puzzles 120/300/500/520/1000/1314 Pieces for Families Personalized Picture Jigsaw Puzzle Gift for Fathers Day Birthday Anniversay(Horizontal/Vertical)
Easycosy$17.94320 rev
GifXify Custom Puzzles from Photos - 300/500/1000-Piece Custom Puzzle with Picture & Text - Personalized Jigsaw Puzzle for Adults & Kids - Family Wedding Pet Birthday Gift (Photo Puzzle)
GifXify$26.66127 rev
Tlence 24 Sets Blank Sublimation Puzzle A5 Size 20 Pieces White Jigsaw Puzzles Heat Press Thermal Transfer Puzzle Bulk DIY Custom Printing Craft Arts for Handmade Supplies Party Decorating
Tlence$16.1042 rev
50 Sets Blank Sublimation A6 Jigsaw DIY Heat Press Transfer Crafts Thermal Transfer Jigsaw Sublimation Jigsaw for Jigsaw Maker Machine(A6-35 Pieces) by IHDYPPEW
IHDYPPEW$24.4828 rev
JAPCHET 40 Sets 7.9 x 5.8 Inches Sublimation Puzzle Blanks 3200 Pieces White Blank Sublimation Jigsaw Puzzles DIY Custom Puzzle for Heat Press Thermal Transfer Printing and Craft
JAPCHET$27.78170 rev
Trending
90-day click momentum
MAIKESUB 10 Sets Heart Sublimation Puzzle Blanks
MAIKESUB$10.484.6★
GifXify Custom Puzzles from Photos - 300/500/1000-Piece Custom Puzzle with Picture & Text - Personalized Jigsaw Puzzle for Adults & Kids - Family Wedding Pet Birthday Gift (Photo Puzzle)
GifXify$26.664.3★
Koala Sublimation Blank Puzzle 120 Pieces of Each Set 10 Sets Heat Transfer Printing White Puzzle for Customize Unique Puzzle Gift
KOALA PAPER$18.394.5★
HAKZEON 45 Sets 120 Pcs 8 x 11 Inch Blank Sublimation Jigsaw PuzzlesHeat Press Transfer Sublimation Puzzle Blanks for DIY Projects Make Your Own Puzzles for Weddings Decoration Families Activities
HAKZEON$39.284.3★
Skylety 3 Sets Sublimation Puzzle Blanks Bulk 120 Pieces A4 Jigsaw DIY Thermal Transfer Custom Puzzle for Heat Press Printing Crafts
Skylety$8.884.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great gift”
“Hours of entertainment”
“great color”
“Better than expected”
“Perfect Size”
“super affordable”
“This is a great buy for art, teachers, or parents with crafty kids”
“Works perfect”
“Excellent material”
What buyers complain about
“wrong size advertised”
“A few of the edge pieces were still barely attached”
“all the same shape”
“Very disappointed in this puzzle very poor quality”
“the quality of the cardboard feels a bit thin”
“Defective pieces”
“They do not press”
“would not hold up to much usage”
“NOT A5--MISLEADING DESCRIPTION”
“Very flimsy”