sublimation paper 11x17
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.43avg listing price — sweet spot $15–$100
Price range
Great$13.64–$31.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 30K searches
Review moat
Bad9,273.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
8
Top-5 brand share
100%
Open market
0%
- A-SUB45%
- HTVRONT38%
- MOOSHU9%
- KOALA PAPER8%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)
HTVRONT$20.924.8★4,479 rev
A-SUB Sublimation Paper 11x17 Inch 110 Sheets Compatible with Sublimation Printer and Ink 125g
A-SUB$31.884.8★53,735 rev
A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets
A-SUB$20.604.8★5,012 rev
Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More
MOOSHU$13.644.3★380 rev
Koala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g
KOALA PAPER$20.724.6★2,230 rev
Newest
by launch date
HTVRONT Sublimation Paper 11x17 Inch - 200 Sheets sublimation transfer paper Compatible with Inkjet Printer sublimation heat transfer paper for Tumblers Mugs T-shirts and Other Sublimation Blanks
HTVRONT$30.741,315 rev
HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts
HTVRONT$25.532,365 rev
Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More
MOOSHU$13.64380 rev
HTVRONT Sublimation Paper 11x17 Inch - 120 Sheets Easy to Transfer Sublimation Paper for T-shirts Tumblers Mugs (A3)
HTVRONT$20.924,479 rev
HTVRONT Sublimation Paper 11x17 inches - 150 Sheets Inkjet Sublimation Paper Compatible with Inkjet Printer 120gsm
HTVRONT$25.168,302 rev
Trending
90-day click momentumKoala Sublimation Paper 11x17 inches Easy to DIY T-shirts Tumblers Mugs Only Compatible with Inkjet Sublimation Printer Sublimation Ink 100 sheet 123g
KOALA PAPER$20.724.6★
Sublimation Paper 11 x 17 Inch 100 Sheets for Inkjet Printers - Sublimate on Mugs Tumblers T-shirts & More
MOOSHU$13.644.3★
A-SUB Sublimation Paper 11x17 Inch for DIY Unique Christmas Gifts Compatible with Inkjet Printer which Match Sublimation Ink 100 Sheets
A-SUB$20.604.8★
A-SUB Sublimation Paper- 150 Sheets Heat Transfer Paper 11x17 inch Compatible with Inkjet Sublimation Printer 105g
A-SUB$30.654.8★
HTVRONT Sublimation Paper 11x17 Inches - 150 Sheets Excellent Ink Release Sublimation Transfer Paper for Tumblers Mugs T-shirts
HTVRONT$25.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality paper for the best prints”
“Good quality and affordable”
“Great precut and brand”
“My colors are always consistent”
“I love that the brightness is perfect just like the heavy paper”
“it can be used for all kind of custom items”
“print was perfect”
“Very good quality, thick also the color is very vibrant and smudge resistant”
“its easy to use”
What buyers complain about
“The problem was that the paper was bleeding on the outside edge of your image”
“smudges”
“It is the paper not your printer”
“This paper is not flat when it goes threw printer the edges start folding”
“That this paper does not go threw printer good corners fold up”
“it doesnt dry fast”
“This is junk dont buy it”
“it super thin keeps jamming my printers”