stencils for kids
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good501.41avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.20–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Market size
Okay$181K$181K/yr · 299K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
29
Top-5 brand share
57%
Open market
37%
- TMTECHJS19%
- Acoavo16%
- YETOOME8%
- Epakh7%
- Bsenhe7%
- LanMa6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stencil Drawing Kit for Kids 25 Pcs Plastic Drawing Stencils with 400+ Shapes Great Birthday Gift for Boy Girl
Acoavo$10.754.6★1,660 rev
24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in
TMTECHJS$9.954.6★182 rev
30 Pieces Drawing Stencils Set for Kids Plastic Drawing Painting Stencil Templates for Kids Crafts School Art Projects Journal Stencil with 400+ Images
LanMa$12.994.6★450 rev
Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside
Epakh$17.674.6★582 rev
YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Vehicles Themed Primary Shape Template for Kids Toddlers Preschooler
YETOOME$7.064.4★87 rev
Newest
by launch date
32 PCS Drawing Stencils Set for Kids Reusable Drawing Painting Stencil Templates for Kids Animals Unicorn Mermaid Dinosaur Princess Mixed Style Stencil for Art Projects Classroom Crafts Wall Decor
Yazhiji$9.9820 rev
Shimmeroo 20PCS Animal Stencils for Drawing 3x3inch DIY Reusable Cute Cartoon Templates Clear Animal-Shaped Stencils Drafting Tools for Wood Fabric Face Paint Drawing Supplies
Shimmeroo$5.568 rev
Bsenhe 48PCS Stencils for Kids Stencils for Painting Crafts Reusable Drawing Art Stencil Washable Primary Shape Paper Scrapbooks Template for Kids Toddlers Preschool Back to School
Bsenhe$9.952 rev
40 PCS Stencils for Kids Stencils for Painting Crafts Reusable Washable Journal Stencil Primary Shape Template for Paper Scrapbooks Drawing
Bsenhe$10.1725 rev
Stencils for Kids Drawing Stencils for Painting Crafts Reusable Washable Large Art Paint Stencil Primary Shape Template for Fabric Wall Paper (36)
Bsenhe$10.8815 rev
Trending
90-day click momentumBsenhe 48PCS Stencils for Kids Stencils for Painting Crafts Reusable Drawing Art Stencil Washable Primary Shape Paper Scrapbooks Template for Kids Toddlers Preschool Back to School
Bsenhe$9.955.0★
32 PCS Drawing Stencils Set for Kids Reusable Drawing Painting Stencil Templates for Kids Animals Unicorn Mermaid Dinosaur Princess Mixed Style Stencil for Art Projects Classroom Crafts Wall Decor
Yazhiji$9.984.4★
36pcs Ocean Animal Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Sea Animal Themed Primary Shape Template for Kids Toddlers Preschool
Qyeahkj$18.324.2★
Shimmeroo 20PCS Animal Stencils for Drawing 3x3inch DIY Reusable Cute Cartoon Templates Clear Animal-Shaped Stencils Drafting Tools for Wood Fabric Face Paint Drawing Supplies
Shimmeroo$5.564.6★
36Pcs Princess Drawing Stencils for Kids 8 Inch Reusable Fairy Sidewalk Chalk Stencil Large Fairytale Castle Stencils Princess Theme Primary Shape Template for Kids Toddlers Drawing Wall Home
Qyeahkj$16.954.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The overall quality is solid”
“Worth buying”
“Really fun set”
“Size is perfect”
“Easy to use”
“The designs are so amazing”
“These are not flimsy”
“Great for drawing, painting, and all kinds of craft projects”
“Just as described and pictured”
“durable”
What buyers complain about
“Large”
“Horrible Chemical Smell”
“Some very thin pieces move”
“Very flimsy”
“Cheaply made”
“Not worth it”
“Not airbrush nails approved”
“Not as advertised”
“Only 3 stars because I thought these would be hard plastic”
“Little difficult to use”