stencils
Launch itA $1.0M/yr market growing +2.9% this quarter with returns at 1.8% — clears our launch bar.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 4.2M searches
Review moat
Good697.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.85–$31.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
65
Top-5 brand share
40%
Open market
54%
- WSICSE9%
- Yazhiji9%
- Duozea8%
- Jeffdad8%
- Felixcraft6%
- YEAJON6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
Yazhiji$9.774.6★438 rev
Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)
Jeffdad$8.084.5★663 rev
1/3 1/2 3/4 1 2 Inch Letter Stencils for Painting 28 Pack Reusable Plastic Alphabet and Number Stencils for Crafts Art Projects
Duozea$12.974.6★262 rev
16PCS Geometric Stencils for Painting Reusable Abstract Layering Stencils for Crafts Reusable on Wood Furniture Floor Drawing Templates for Card Making Cake Decorating Rock Painting
Felixcraft$9.804.6★332 rev
80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)
WSICSE$9.934.5★115 rev
Newest
by launch date
Custom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)
WBW$16.713 rev
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.539 rev
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.7727 rev
41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor
Neasyth$9.8716 rev
18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.93337 rev
Trending
90-day click momentumCustom Stencils for Spray Painting Custom Stencil Maker-Personalized Text & Logo Painting Template for Walls Wood Graffiti Art and DIY Projects (Custom Stencils)
WBW$16.715.0★
41Pcs Letter Stencils Reusable 1/2 3/4 1 5/4 2Inch Small Plastic Templates for Scrapbook 5 Font Alphabet Number Shape Stencils for Painting Art Crafts Drawing Journal Notebook Fabric Home Decor
Neasyth$9.874.5★
WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)
WSICSE$9.534.8★
3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)
Vomulato$8.774.6★
18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor
krastmon$4.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product at a fair price”
“Best value”
“Ease of use”
“As described”
“Love the size”
“Cute Designs”
“Easy to clean off too”
“They're very durable so should last a long time”
“The plastic feels sturdy”
“Material: firm”
What buyers complain about
“Bigger than I thought”
“Light weight thin plastic”
“Too flimsy”
“Were not easy to use”
“Pictures are deceiving as far as size”
“upon opening, it was a terribly strong plastic chemical smell”
“Cheap”
“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”
“Not a big investment”
“Thick M, W, thin E, not clean”