stencil vinyl
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Price range
Good$6.60–$23.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$130K$130K/yr · 127K searches
Review moat
Bad4,519.3avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
98%
Open market
0%
- VViViD39%
- Cricut37%
- ZICOTO11%
- Frisco Craft7%
- ORACAL4%
- HTVRONT2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.694.5★192 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 10ft)
VViViD$8.974.3★8,830 rev
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.284.5★1,890 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12in x 5ft)
VViViD$6.604.3★8,830 rev
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 25ft)
VViViD$13.464.3★8,830 rev
Newest
by launch dateCricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.69192 rev
HTVRONT Stencil Permanent Adhesive Vinyl - 12 x 50 FT Light Blue Adhesive Stencil Vinyl Compatible with Cricut Cutting Machine & Silhouette Machine
HTVRONT$23.41233 rev
Cricut Joy Smart Stencil (10 ft)
Cricut$12.79352 rev
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.281,890 rev
Frisco Craft Stencil Vinyl Masking Film - Compatible Stencil Vinyl for Cricut Machine Silhouette Cameo - Blue Removable Sheet - Easy to use No Residue Multi-Purpose (12 x 30ft)
Frisco Craft$15.284,660 rev
Trending
90-day click momentumVViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12in x 5ft)
VViViD$6.604.3★
Easy Cut Stencil Sheet Set of 24-12x12 Acetate Mylar for Cricut Vinyl Cutting Craft Material
ZICOTO$9.284.5★
Cricut Stencil Film Flexible (12 in x 12 ft)
Cricut$13.694.5★
VViViD Blue Stencil Vinyl Masking Film with Anti-Bleed Technology (12 x 10ft)
VViViD$8.974.3★
Cricut Joy Smart Stencil (10 ft)
Cricut$12.794.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality film Good price”
“Great Value”
“Easy to use”
“performs as advertised”
“sticks just enough to stay in place without damaging the surface when removed”
“durable”
“Overall, its a great value and I would recommend it to anyone doing stencils or DIY craft work”
“Cuts well on Cricut machine”
“Great stencil material”
“Works great on the cricut air 2”
What buyers complain about
“NEW ADHESIVE IS TERRIBLE”
“it was way too thick or hard not sure”
“Too flimsy”
“sticky residue which can be hard to remove from painted surfaces without damaging the paint underneath”
“Difficult to use”
“Poor quality product”
“It will not release”
“Not tacky and once you try to flatten it pulls off the backing”
“now it is ruined”
“It came used”