stencil brush
Skip itPrices mostly outside the sweet spot ($4.98–$15.64) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,045.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 134K searches
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Avg price
Bad$8.11avg listing price — sweet spot $15–$100
Price range
Bad$4.98–$15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
19
Top-5 brand share
62%
Open market
32%
- Auhoahsil29%
- vivinin10%
- GACDR8%
- TAHULIK8%
- LUTER7%
- Patelai6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auhoahsil Stencil Brushes Set 5 Pcs Natural Bristle Wooden Handle Template Brushes for Wood Wall Model House Painting Stencil Projects Card Making DIY Crafts and Acrylic Oil Watercolor Painting
Auhoahsil$6.904.6★1,804 rev
30 Pcs Round Sponges Brush Set Round Sponge Brushes for Painting Paint Sponges for Acrylic Painting Tools for Kids Arts and Crafts (4 Sizes)
vivinin$6.954.7★2,544 rev
GACDR Wooden Stencil Brush Set 6 Pieces Natural Hog Bristle Dome Stencil Brushes for Painting On Wood Wall Stencil Projects Card Making DIY Crafts and Acrylic Oil Watercolor Painting
GACDR$9.904.5★250 rev
TAHULIK 3PCS Wooden Stencil Brush Stencil Paint Brush Natural Bristle Brushes for Acrylic Oil Watercolor Painting Project DIY Crafts 3 Sizes
TAHULIK$5.744.3★25 rev
6 Pieces Wooden Stencil Brushes Natural Stencil Bristle Dome Art Painting Brushes Wood Paint Template Brush for Acrylic Oil Watercolor Art Painting DIY Crafts Card Making Supplies 3 Sizes
Patelai$7.274.4★2,348 rev
Newest
by launch date
Set of 5 Round Stencil Brushes with Wood Handle Natural Bristle Paint Mop Brush for Art Acrylic Painting Chalk Paint Watercolor Fabric Walls and Furniture
aylove$4.9810 rev
6PCS Wooden Stencil Brushes for Stenciling Wooden Stencil Paint Brushes Natural Bristle for Acrylic Paint Watercolor Painting with Comfortable Grip Easy Clean Multi Medium Compatibility
Jxiwfvl$6.344 rev
6Pcs Wooden Stencil Brushes Natural Bristle Template Paint Brushes for Wood Wall Model House Acrylic Oil Watercolor Painting Card Making & DIY Art Crafts (3 Sizes)
LUTER$9.25498 rev
3pcs Wooden Stencil Brushes Wooden Handle Template Brushes for Acrylic Painting Oil Watercolor Painting Card Making DIY Art Crafts Project (3 Sizes)
LUTER$5.495 rev
TAHULIK 6Pcs Stencil Brush Set Natural Bristle Paint Brushes for Stencil Painting Acrylic Oil Watercolor DIY Art Crafts 3 Sizes
TAHULIK$5.182 rev
Trending
90-day click momentumTAHULIK 6Pcs Stencil Brush Set Natural Bristle Paint Brushes for Stencil Painting Acrylic Oil Watercolor DIY Art Crafts 3 Sizes
TAHULIK$5.185.0★
Set of 5 Round Stencil Brushes with Wood Handle Natural Bristle Paint Mop Brush for Art Acrylic Painting Chalk Paint Watercolor Fabric Walls and Furniture
aylove$4.984.6★
6Pcs Wooden Stencil Brushes Natural Bristle Template Paint Brushes for Wood Wall Model House Acrylic Oil Watercolor Painting Card Making & DIY Art Crafts (3 Sizes)
LUTER$9.254.4★
6PCS Wooden Stencil Brushes for Stenciling Wooden Stencil Paint Brushes Natural Bristle for Acrylic Paint Watercolor Painting with Comfortable Grip Easy Clean Multi Medium Compatibility
Jxiwfvl$6.343.6★
3pcs Wooden Stencil Brushes Wooden Handle Template Brushes for Acrylic Painting Oil Watercolor Painting Card Making DIY Art Crafts Project (3 Sizes)
LUTER$5.494.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product at a fair price”
“Best price”
“The set is still worthwhile because of the size assortment”
“Worked as expected”
“Good paint brushes”
“works well without falling apart”
“The brushes cleaned up nicely, too”
“Easy to use”
“I use these on all of my Art on Canvas”
“Performs well”
What buyers complain about
“Low quality”
“I clearly missed the info on how short these were”
“Used too much paint to saturate sponge”
“Bristles falling out during first use”
“That's right item didn't arrive as advertised”
“value wise these are not worth it in my opinion”
“Crappy brushes”
“they did not wash well”
“They stink”
“they leave a circle shape when I want it to just look spongy”