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49

stay wet palette for acrylic painting

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Soft demand (-11.7% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 19Conversion 69Competition 45Returns 89Price range 80Avg price 95Brand share 33Review moat 48Quality gap 35

Avg price

Incredible$23.92

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Price range

Great$7.55–$47.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,697.35

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$202K

$202K/yr · 135K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

32

Top-5 brand share

85%

Open market

11%

  • Masterson64%
  • Kreapa8%
  • Redgrassgames5%
  • golden maple5%
  • Piccassio4%
  • The Army Painter4%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$10K10%$20K15%$30K20%$40K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality25%

“This palette has saved me so much on paint”

Value For Money12%

“Well worth it”

Quality-Overall10%

“Good quality”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product7%

“Works as advertised”

Size-Overall5%

“Great and convenient size”

Moist/Dry3%

“Pretty good at keeping moisture in”

Efficiency2%

“Does the job”

Ease Of Cleaning2%

“Ease to clean”

Durability2%

“durable”

What buyers complain about

Paint Quality18%

“Paint drying after 2 days”

Size-Overall15%

“Huge”

Value For Money8%

“Overpriced”

Ease Of Use8%

“It is a little difficult to open”

Quality-Overall6%

“poor quality”

Durability5%

“the sponge falls apart”

Moist/Dry5%

“These drops dry”

Ease Of Cleaning2%

“Sponge is too messy to use”

Functionality-Overall1%

“Does NOT work”

Product Condition1%

“Received used one instead of new”

Top return reasons

Size-Overall48%
Paint Quality8%
Advertised Vs Actual Product8%
Defective Material/Parts6%
Material Quality4%
Wet Cleaning4%
Functionality-Overall3%
Value For Money3%
Ease Of Use3%
Product Condition1%