Skip to content
72

star stencil

Worth a look

Shows demand growing +227.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 98Conversion 77Competition 82Returns 82Price range 69Avg price 48Brand share 92Review moat 82Quality gap 42

Growth

Incredible+227.0%

90-day search growth — must beat 0% to launch

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great363.49

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 6% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$37.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 199K searches

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

36

Top-5 brand share

43%

Open market

52%

  • krastmon11%
  • WISYOK10%
  • Daomong8%
  • HZMM8%
  • Stencil Stop7%
  • Weysat5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$11K9%$16K12%$21K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +227.0% search growth over the last 90 days.
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“made our yard look great”

Size-Overall13%

“Great sizes for all”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Use8%

“Very Convenient for Quick Union Layout”

Durability6%

“They are durable”

Value For Money5%

“affordable”

Design-Overall5%

“Great Design”

Strength4%

“Very sturdy”

Material Quality3%

“The material feels fairly thick”

Thickness3%

“I really like how thick the plastic is and how nice and clean all the lines and cutouts are”

What buyers complain about

Size-Overall25%

“too small”

Flatness9%

“will not lay flat”

Strength9%

“They are very flimsy”

Advertised Vs Actual Product5%

“didnt show up as well as it does in the picture”

Thickness5%

“They are not super thick”

Adhesion/Stickiness4%

“I don't think a basic spray adhesive will be enough to make them lie flat”

Material Quality3%

“it is a highly aggressive plastic scroll”

Quality-Overall3%

“Junk”

Flexibility3%

“do not straighten”

Ease Of Cleaning3%

“Gotta let them lay flat under some pressure for a while before applying otherwise doesnt come out clean”

Top return reasons

Size-Overall68%
Functionality-Overall5%
Advertised Vs Actual Product5%
Strength4%
Flatness3%
Value For Money3%
Material Quality2%
Flexibility1%
Quality-Overall1%
Shape/Style1%