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A small market ($32K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 24Conversion 42Competition 72Returns 91Price range 52Avg price 37Brand share 67Review moat 83Quality gap 45

Returns

Great1.2%

return rate — above 6% kills the launch gate

Review moat

Great344.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$4.96–$25.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.40

avg listing price — sweet spot $15–$100

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$32K

$32K/yr · 93K searches

Competition

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

45

Top-5 brand share

65%

Open market

29%

  • GUVSPTI20%
  • ExcelMark18%
  • Tinlade11%
  • Supervitae8%
  • Stamps by Impression8%
  • Veltec7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 38 weeks — -1.5% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“really well made”

Ease Of Use10%

“was very convenient”

Advertised Vs Actual Product8%

“As expected”

Adhesion/Stickiness6%

“Stick very well and they look exactly as pictured, love the color, using these for my autistic son for potty training and rewards”

Brightness/Shine/Glow6%

“and super shiny — exactly what I was hoping for”

Print Quality6%

“They stamp very uniformly and clean nicely”

Color6%

“Love the sparkling colors”

Durability5%

“Great looking and they look very durable”

Fun/Entertainment Experience5%

“Great incentive for kids”

Value For Money5%

“Good Product for Price”

What buyers complain about

Size-Overall28%

“bigger than I imagined”

Quality-Overall10%

“the replacement were just as bad”

Functionality-Overall8%

“Jus a stamp to mark my calendar nothing special it works”

Moist/Dry7%

“Half were dried out”

Smudge Resistance6%

“Big blue smudge, no star”

Dry/Empty Ink5%

“ink is already dry”

Color5%

“the color is already fading”

Ink Leakage4%

“the ink comes off on your hands a day later”

Ink Refill3%

“All the ink colors are red”

Thickness3%

“It's true that they are quite thin”

Top return reasons

Size-Overall56%
Functionality-Overall7%
Advertised Vs Actual Product4%
Value For Money4%
Eyeliner Quality3%
Print Quality3%
Color2%
Product Condition2%
Adhesion/Stickiness2%
Ink Refill2%