stampin up
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great331.83avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.23–$57.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 979K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
88
Top-5 brand share
41%
Open market
54%
- HITKUZ13%
- ZECNG8%
- Lapoo7%
- Kashoer7%
- Generic6%
- Spellbinders5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 116 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)
HITKUZ$11.714.1★33 rev
4 Pieces Background Flower Frame Metal Cutting Dies 3D Rectangle Flower Dies Leaves Shape Embossing Scrapbooking Dies Cuts Stencil for DIY Scrapbooking Bookmark Album Decoration Card Making
ZECNG$8.264.6★243 rev
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)
Generic$11.974.5★18 rev
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)
HITKUZ$11.644.1★33 rev
hinana 7pcs/Set Rectangle Frame Metal Die Cuts Scallops Stitched Nesting Tag Background Cutting Dies for DIY Scrapbooking Album Decorative Embossing Paper Card Making
hinana$4.884.6★571 rev
Newest
by launch date
2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8524)
HITKUZ$11.280 rev
2026 Stamps and Dies for Card Making Stamps and Dies Set 2025-2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M8530)
HITKUZ$11.890 rev
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7556)
Generic$11.9718 rev
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7563)
Generic$12.9418 rev
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)
Generic$14.0618 rev
Trending
90-day click momentum
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7558)
Generic$11.964.5★
Stamps and Dies for Card Making Stamps and Dies Set 2026 Die Cut DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (7578)
Generic$14.064.5★
Lapoo Geometric Die Cuts for Card Making - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies (Garden Fence 4.4 x 4.3 in)
Lapoo$8.854.5★
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7558)
HITKUZ$11.714.1★
2026 Stamps and Dies for Card Making Stamps and Dies Sets for Spring 2025-2026 DIY Various Festivals Album Scrapbooking Birthdays Greeting Card (M7553)
HITKUZ$11.644.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Best value”
“Easy to use”
“Perfect variety of designs”
“Perfect size”
“As advertised”
“This is a great addition to your for collection to use for many different things”
“Overall, great buy and provide great storage”
“All of the stamps printed clearly and easily”
“Love the colors”
What buyers complain about
“the magnetic sheets do not fit”
“Cheap”
“Not very strong magnetic”
“Very hard to separate”
“Having some problems with the stamps it is not printing an even text”
“This is not a good value for your money”
“Not what was pictured”
“Too flimsy”
“Dies dont work well”
“They are not very thick”