squishy gel
Worth a lookShows a sweet-spot price point ($23.22 avg), but a small market ($43K/yr) keeps it on the watch list.
Avg price
Incredible$23.22avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$9.61–$59.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good589avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 84K searches
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
79%
Open market
16%
- LET'S RESIN49%
- DecorRom11%
- Bounlgsr7%
- CHANGTIKEJI7%
- ColoPlay5%
- HECKLES5%
- Open — no brand owns it (10 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LETS RESIN Flex Rubber for Making Taba Squishy-Super Soft 60oz Silicone Mix for Squishy Maker DIY Custom Cat Paws & Stress Relief Gifts
LET'S RESIN$36.014.5★954 rev
LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts
LET'S RESIN$30.084.5★954 rev
LETS RESIN Liquid Silicone for Squishy Maker 140oz Super Soft Flex Rubber for Taba Squishy Molding Cats Paw DIY Decompression Gift
LET'S RESIN$59.844.5★954 rev
Gel for Taba Squishy Kit 7oz Liquid Silicone Super Soft Fast Cure for Squishy Maker All-in-1 Squishy Making Rubber for Cat Paw Casting Hamster Molding Stress Relief Decompression Craft Adult Hobby
DecorRom$13.384.3★163 rev
Bounlgsr 36oz Silicone Squishes Gel for Taba Squishes Liquid Silicone Gel Fast Cure 1:1 Ab Ratio Mix Flex Rubber for Squishes Making Beginner Squishes Makers DIY Stress Relief Gift
Bounlgsr$25.064.2★205 rev
Newest
by launch date
KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker
KHKD RESIN$26.5346 rev
Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion
BESNEL$25.2817 rev
JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ
JHKL RESIN$14.6818 rev
LETS RESIN Bear and Axolotl Molds for Taba Squishy Cute Crochet-Texture Animal Silicone Molds Thick and Flexible Mould for Creating Unique Squishies Ideal Gifts for Your Family
LET'S RESIN$15.81165 rev
LETS RESIN Flex Rubber for Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker with 16oz Silicone Gel Hamster/Capybara/Rabbit/Chick Silicone Molds Color Paste Flocking Powder Ideal Gifts
LET'S RESIN$30.08954 rev
Trending
90-day click momentum
LETS RESIN All-in-One Kit for Taba Squishy 16oz Flex Rubber for Squishy Maker with Larger Cat Paw & Cheese Silicone Molds Color Paste Flocking Powder Ideal DIY Gift for Family Stress Relief
LET'S RESIN$18.864.5★
Taba Squishy Making Kit DIY Taba Squishy Kit 18oz FuFu Squishy 7 Molds Silicone Liquid Silicone 1:1 AB Ratio Epoxy Resin Mix for Squishy Stress Relief Taba Squishies Gifts for Any Occasion
BESNEL$25.284.3★
Taba Squishy Kit 64 OZ Liquid Silicone for Squishy Making Kit Fufu Squishy Making Kits Super Soft Silicone Rubber 1:1 AB Ratio Mix DIY Decompression Gift
Vivresina$29.774.2★
KHKD RESIN Taba Squishy Kit All-in-one Beginner Kit for Squishy Maker
KHKD RESIN$26.534.2★
JHKL RESIN Liquid Silicone Squishy Making Kit 1:1 AB Ratio Mixed 16OZ
JHKL RESIN$14.684.5★
Demand
Weekly Amazon search volume, last 27 weeks — +10.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute fun project”
“Ease of use”
“Good quality”
“As described”
“Great value”
“All materials are neatly organized for easy access”
“Instructions were clear”
“A fun gift”
“Worked flawlessly”
“the squishies turned out soft”
What buyers complain about
“have a sticky surface”
“The instructions are extremely unclear as well”
“This never would set up properly for me”
“leak out. ask me how I know lol”
“it doesn't feel as good as the one I bought in the store”
“those things are not cheap to buy”
“Not as advertised - did not work”
“I could not get it clean”
“didn't turn out”
“while others didn't have the soft”